Along with the product's successful introduction, Mark DeSisto, a PGA instructor based in Georgia, joined DGT as the company's vice president and director of golf development and instruction.
The company will officially unveil The Trainer "to the entire golf world," in the words of Aisenberg, at the PGA Merchandise Show in Orlando in January 2003.
Even with a slew of other swing-training devices, including the David Duval-endorsed Momentus Swing Trainer, already firmly established in the market, Aisenberg feels his company's product has its own distinct niche.
"The key difference between our trainer and anything else is versatility," he said. "Momentus has a product for strength. They have a product for your swing. They have a product for putting. The Trainer can do any and all of those things, and our product is as much a total body fitness device as it is a swing trainer.
"Our product will help a player develop strength, which is going to translate to everything golfers do in their life," added Aisenberg. "You can do stretches with it to increase flexibility and we have a series of strength-specific exercises to build strength and muscular endurance in all of the golf-specific muscles of your body."
Even more specifically, The Trainer, according to its literature, targets the Brachioradials, Vastus lateralis, Infrapspinatus and other golf-critical muscles you probably didn't even know you had -- and have never been introduced to except in cases of spasms.
With the attachable weight at the top location of The Trainer, the device offers drills that focus on the one-piece takeaway. Aisenberg said it replicates the same feeling and benefits of using a medicine ball, which is a common teaching implement used by many golf instructors to teach taking the arms, hands, body and club away from the ball as a single unit.
With the weight attached in the center position, "the physical force of the center of gravity of the shaft encourages the club to remain on plane," said Aisenberg. "That's reinforced by the fact that it's heavy. It's heavier than most standard training clubs. With lighter versions, players can manipulate the club and redirect it. It's a lot harder to do that with The Trainer. The heavier weight encourages the shaft to remain on plane.
"And it also encourages a balanced release toward the target, encouraging more arm rotation rather than hand and wrist flipping."
The emphasis of The Trainer with the weight at the bottom position is on maintaining control of a club that is perceptibly heavier and serves as a preventative to the dreaded out-to-in swing motion.
"The common tendency for your average beginning golfer is an over-the-top casting motion where they flip with their arms while still at the top of the backswing," said Aisenberg. "If you make that move with Trainer, and you're not Arnold Schwarzenegger, you're going to lose your balance. Rather than coming over the top, it will ingrain the feeling of dropping the club into the slot so you get a huge lag in your swing. You see that position with Tiger and Sergio."
Aisenberg said several touring pros have been using and experimenting with his newly designed device as part of their practice regimen, but a Duval and Momentus-like endorsement deal has not yet been worked out.
"The Trainer is out there being used by some very accomplished players that we'd like to have on board," said Aisenberg. "But nothing has been signed. Money talks.
"(The Trainer) is not a gimmick," he emphasized. "It's based on science. It can dramatically increase strength and distance. It's not going to cure your game just by purchasing it and using it indiscriminately. You have to use it methodically and make a conscious effort to practice the concepts it ingrains."
Don't sweat it if [Mass x Velocity2]/Radius] doesn't work for you as a key swing thought when standing over a 200-yard drive across H2O. Take comfort in knowing The Trainer's inventor already has designed the physics into the product itself. It's up to you to use it to formulate an improved game.
How to order and more information
The Trainer comes in three versions -- 36-inch Standard (41 pounds), 30-inch Midsize (4 pounds) and 30-inch Junior (23 pounds) -- and lists for $94.99 (plus shipping and handling). It can be ordered online at DGT's Web site at www.dgolft.com or by calling 877-691-GOLF.
Dynamic Golf Technology
2000 Valerie Drive
Midlothian, VA 23114
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