Golf News ยป Golf Marketing

The company is pleased to announce that the Crystal Springs Resort in New Jersey has hired CahootZ. Crystal Springs, one of the largest golf resorts in the world, has retained the firm to raise awareness of their golf experience and brand, increase golf and lodging revenues, assist in the launch of the NJ GolfFest, and identify regional and national golf marketing platforms read more

"Buffalo Communications and Keswick Hall share a passion for excellence and luxury brand positioning," said Greg Sligh, CEO and Managing Partner of Keswick Hall. "Buffalo's strategic thinking and deep media connections will play a pivotal role in successfully launching the new Pete Dye course." read more

"The shoe is designed to be in contact with the ground as much as possible and that enables me to push off the ground with more control," said Nike Athlete Paul Casey. "For me, it's always incredible how Nike creates great shoes, and then improves on them in the next generation." read more

"It's been great fun giving back to our members through our weekly prize drawings," said D. Jay Ellis, President & CEO of VGM Club. "We are about a third of the way through and still have a lot of great prizes yet to be given away." read more

"Our new website offers a clear presentation of our revolutionary scoring club technology and the Iron Byron testing that proves our performance superiority," said Terry Koehler, President of SCOR Golf. "We've proven that conventional 'wedge' designs and most new short irons are seriously deficient in forgiveness and accuracy." read more

"The stories of Jerry and Kadin further represent the hurdles golf helps so many individuals overcome and we're proud to have them join Team JPX," said Dick Lyons, Vice President and General Manager, Golf and Team Sports Division for Mizuno USA. "Both men exemplify how perseverance equates to accomplishment and we believe their challenges will inspire golfers nationwide." read more

"GolfNow users are serious about their game, and having the chance to play with a rising Tour player like Luke Guthrie while being outfitted in the latest golf styles at an exceptional venue will offer a unique glimpse into what the pros experience when competing at the highest level," said Jeff Foster, Golf Channel senior vice president, of New Media Group. read more

"The development of the new interlocking core design has allowed us to pull maximum of the energy out of the existing RZN core," said Rock Ishiii, Senior Director, Golf Product Development. "Working in partnership with DuPont we were able to develop a softer and faster RZN material and created the interlocking core design to reduce energy loss at impact." read more

In his prime, Norman's practice sessions were notoriously grueling and he had a reputation as one of the hardest workers on tour. This renowned work ethic combined with his natural ability propelled him to become the top ranked golfer in the world, a status he held for over six years. read more

"The stories of Jeremy [Thee] and Tony [Taylor] are just the start of many stories of triumph to come with this year's Play Famously campaign," said Dick Lyons, Vice President and General Manager, Golf and Team Sports Division for Mizuno USA. "In the coming months, we are excited to watch their journey unfold as they hone their golf skills for the JPX Invitational later this year." read more

"Golfers have heard every tech claim and distance-enhancing pitch in the book. Our goal was to bring some 'fun' back to golf with a campaign that delivered a compelling product message that makes you stop and say 'what just happened,'" said Bob Maggiore, CMO at TaylorMade Golf. "Whether you love these marionettes, or hate them, chances are you're going to listen to and remember what they have to say." read more

"Congratulations to both Michael [Murray] and Alexander [Muller] on their good fortune, and thank you to everyone who stopped by our booth at the CMAA Show," said Jim Bailey, managing partner of ICS. "We look forward to our annual participation as it's a great opportunity to meet with our myriad partners and get feedback on our best-in-class distribution platform." read more

"Sports events are part of what makes New Orleans a destination of choice," said Mark Romig, President and CEO of New Orleans Tourism Marketing Corporation. "Traveling to New Orleans to see the excitement of the tournament is one thing, but actually playing in the Monday Pro-Am puts this sweepstakes on a whole new level." read more

"Our reputation for the highest quality is hard-earned and has deep roots in the golf industry," said Stephen Bernhard, executive chairman of Bernhard and Company. "We're intensely proud of our unmatched heritage; it is the bedrock for everything we do." read more

"The great thing about playing The Road to The Honda Classic, is that you can play at your home club and you don't pay an entry fee," said Mikko Rantanen, CEO of GameBook Inc. "With a chance to watch the world's best golfers and enjoy VIP hospitality, it's a great excuse to get out on the course with friends and enjoy your golf with GameBook." read more

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