Golf News » Golf Marketing

Rhett Evans, GCSAA chief executive officer: "When Jack Nicklaus says, 'If you love golf like I do, thank a golf course superintendent,' it makes all our members around the world feel appreciated and proud of the role they play in providing the excellent playing conditions for this great game." read more

"The volume of interest we've received ... has been staggering," said Jeff Foster, senior vice president, GolfNow New Media Group. "And with the extraordinary reception of the Free Golf for Life sweepstakes, GolfNow is eager to continue to think of innovative and exciting opportunities to encourage more golfers to play more golf." read more

"Our clubs offer a variety of programming targeted to women golfers of every ability level," said Cathy Harbin, ClubCorp vice president of golf revenue. "The 'Golf For Her' Web site enhances our ability to reach women by giving them an avenue to discover more about the game." read more

Oxford Golf, a leading provider of classic golf and lifestyle apparel, has launched a bold new brand platform and website for those seeking to live the Refined Life. The brand platform, creative campaign and website feature an inspirational, sleek new look inspired by authentic classic designs with the modern and bold new style of Oxford Golf apparel. read more

"The idea of winning Free Golf for Life is something that until now avid golfers have only dreamed of, and GolfNow is going to make someone's dream a reality," said Jeff Foster, senior vice president, GolfNow New Media Group. read more

"David Feherty is ... a professional that isn’t afraid to follow his own path and take a few risks along the way," said David Matathia, director, marketing communications, Hyundai Motor America. "In that sense, he's a great representative for Hyundai because we see ourselves in that same light." read more

Jeff Foster, senior vice president, GolfNow New Media Group: "The idea of winning Free Golf for Life is something that until now avid golfers have only dreamed of, and GolfNow is going to make someone’s dream a reality." read more

"Mitchell is a core component of our business. His endorsement validates the benefits of the POWER TEE automatic teeing system and we are delighted that he has agreed to continue with our arrangement," POWER TEE CEO Martin Wyeth said. read more

"Showcase Dealers are an integral part of our sales strategy," said Andy Allen, SportTrak's Managing Director of Golf. "It's basically a win-win situation for both the dealer and their customers." read more

"Waste Management continues to leverage our title sponsorship of the Waste Management Phoenix Open to challenge consumers to make small changes in their daily lives and commit to a more sustainable lifestyle," said said Jim Trevathan, Waste Management executive vice president and chief operating officer. read more

"There are very few companies in any industry that match the longevity and success of the BIG MAX brand," said Rich Katz, Managing Director of Buffalo. "Through consistent editorial coverage, golfers will gain an even better understanding of the quality that separates its products from all competitors." read more

Casey Ueberroth, President of Preferred Golf: "The challenge is designed to bring golfers around the globe together to make the tour season even more fun, and, more importantly, open the door to new travel opportunities." read more

"Golfers are some of the most active participants in seeking information about their sport on the worldwide web," said USRGA founder David Felker. "Having a vibrant interactive website is a key to spreading the USRGA message to recreational and serious golfers worldwide." read more

"To our knowledge this is the first time a manufacturer has rolled out a contest that rewards the golfer for making a hole-in-one with their equipment," said Jon Claffey, National Director of Sales and Marketing for Volvik USA. "The idea came to us after we saw the how many hole-in-one reports we were seeing with Volvik golf balls." read more

"Amelia is a great case study for us, especially in illustrating to young people how to manage their wealth. She represents for us a second-generation model, where we can help educate the children of our clients, and prepare to handle their financial responsibilities," said Legacy Trust CEO and Chairman, Kristin McLauchlan. read more