Golf News for Monday, June 18, 2007 | Business

PGA Tour Superstore reports opening a second Arizona location

ATLANTA -- Golf & Tennis Pro Shop, Inc., headquartered in Atlanta, will open a PGA TOUR Superstore in Scottsdale, Ariz. in October 2007. The new store will be located in the Pima Crossing Shopping Center at the northwest corner of Shea and the 101 Loop. The Scottsdale location marks PGA TOUR Superstore's second store into the Arizona area, with the Valley's first store opening in Chandler, Ariz. also in October 2007.

"Arizona makes a lot sense for us because of the large number of golf enthusiasts in the market," said Bill Hamlin, chief executive officer of GTPS. "We look forward to providing the same extraordinary inventory of products, expert assistance and state-of-the-art technology in the Scottsdale PGA TOUR Superstore that we do in all of our stores."

The brand operates as Martin's PGA Tour Superstore (Martin's) in Myrtle Beach, S.C., and as PGA TOUR Superstore in Atlanta, Dallas, Arizona and in all future markets. In addition to two Superstores in Myrtle Beach, four in the Atlanta area and two in the Dallas suburb of Plano, GTPS is poised for continued growth and is actively seeking locations in Houston, Los Angeles, Orlando, San Diego and the South Florida area.

All of the PGA TOUR Superstores provide golfers with an interactive, entertaining experience, as well as access to technology and services usually found in professional "Tour Vans" at tournament sites. PGA of America and other teaching pros are on staff to provide lessons, adjust a swing and guide club fitting. The new PGA TOUR Superstore will carry the largest selection of golf equipment, apparel, shoes, accessories and golf-themed home décor offered in the Phoenix area.

ABOUT PGA TOUR SUPERSTORE
PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga. The Superstores are up to 75,000 square feet in size and dedicated to providing consumers with exceptional selection, services and prices within an entertaining, interactive store environment. GTPS is the PGA TOUR's exclusive PGA TOUR partner for off-course/off-airport golf retailing.

Two Superstores operate as Martin's PGA TOUR Superstore in Myrtle Beach and North Myrtle Beach, S.C. Operating as PGA TOUR Superstore are four stores in the Atlanta area (Roswell, Kennesaw, Duluth and Buckhead), two stores in the Dallas area (Frisco and Plano) and the two new stores scheduled to open in Arizona (Chandler and Scottsdale) in Fall 2007. All Superstores are focused on improving and growing the game of golf. Each store offers swing simulators and analysis, golf instruction by professionals, club fittings, and indoor practice greens, as well as golf apparel, golf-themed home furnishings, and a vast selection of golf equipment. Many of the stores also offer tennis instruction, equipment and apparel, as well. The PGA TOUR Superstore's Web site address is www.pgatoursuperstore.com.

ABOUT THE PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2007, the three Tours will compete in approximately 110 events for approximately $340 million in prize money. Tournaments are being held in six countries outside the U.S. and in 36 states.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's Web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.