Golf News for Friday, December 23, 2016 | Products

OUUL to reveal European-inspired Sterling Collection at the 2017 PGA Merchandise Show

IRVINE, Calif. -- OUUL, a cutting-edge designer and developer of fashion forward, technically superior bags and accessories, plans to introduce the European inspired Sterling Collection at the 2017 PGA Merchandise Show.

The Sterling Collection of stand bags and cart bags blend beauty and art with performance. Their striking appearance can be attributed to the embroidered premium micro PU material and contemporary forward styling. The geometric square pattern design is truly unique and sophisticated.

According to Belding's Managing Director Brien Patermo, "The Sterling Collection embodies the OUUL philosophy of producing fashion forward and technically superior bags. The distinctive material is dramatic and the styling is innovative. Each appointment is the highest in quality as the Sterling name represents. I welcome all attendees to visit the Belding Golf / OUUL booth at the PGA Merchandise Show to personally experience this impressive collection of golf bags."

The Sterling Collection as well as the 2017 OUUL line of bags and accessories will be on display at the Belding Golf Bags / OUUL booth #2755 which is conveniently located in the Golf Products Services Hall. Media appointments can be made by emailing Vanessa Price at or Caitie Barber at or call (714) 544-6515. For sales appointments, contact Brien Patermo at or call (805) 410-0313.

The Sterling Stand Bag features a 9.5" - 5 way top that is complemented with a fully wrapped top handle design. The interior lining is indulgent and soft to the touch. OUUL's signature metal zippers embellish five ample pockets. The thermoformed padded single strap makes the Sterling Stand Bag easy to carry and the superior flex base system is sturdy as well as easy to use. A matching rain/travel hood is included.

"There is passion behind the design of the Sterling Collection. You can see it in every in every detail -- the styling, material and hardware," added Patermo.

A 10" - 15 way top organizes golf equipment on the Sterling Cart Bag. The multi-handle design is wrapped in a complementary and high-performance fabric. The eight abundant pockets are specifically located for a cart-specific design and feature OUUL's signature metal zippers. As with the stand bag, the interior lining is indulgent and soft to the touch. Also included is a perfectly matched rain/travel hood.

Both the Sterling Stand Bag and Cart bag are available in light gray, dark gray and black. The Sterling Stand Bag MSRP is $359.00 and the Sterling Cart Bag MSRP is $389.00. These innovative golf bags will be available at key OUUL dealers such as the Roger Dunn Superstore in Santa Ana, CA --

About OUUL:
It began with a vision - an OUUL vision which fuses spirited style with substance. A company focus to aggressively develop fashion forward, technically superior bags and accessories. The entire OUUL team inspires to place the consumer first and foremost. To produce products that express a way of life, a freedom of expression with timeless style and intelligent functionality.

In the OUUL golf division, the designers have developed a complete line of golf bags and accessories that meet the needs of the every changing golfer. Golfers with different personal playing habits and styles. The company says no more to carrying a golf bag emblazed with a golf equipment company's name on it. Instead to carry or ride with a golf bag that reflects an attitude toward life.

OUUL Golf bags originated on the golf course where their original designs personify every type of golfer whether he or she walks or rides, carries a low handicap or high handicap, plays at a private or public golf course - there is a OUUL Golf Bag collection for them.

OUUL might be new to the industry but the company has aligned itself with one of the most reputable golf bag companies in the industry - Belding Golf Bag Company, the exclusive distributor of OUUL in Northern America. This successful golf bag and accessories company has been thriving for nearly forty-five years and will ensure OUUL's distribution success with on and off course dealers.

For more information on OUUL, please visit the company website at