To celebrate their 40th anniversary this year, Myrtle Beach Golf Holiday recently debuted the inaugural 2007 Myrtle Beach Golf Holiday Magazine which will serve as the ultimate source for both golfers new to the Grand Strand area and longtime guests.
Keeping information about Myrtle Beach golf courses, golf package providers and golf schools formerly found in the Myrtle Beach Golf Holiday Planning Guide, the size of the Magazine increased significantly as 10 golf and travel writers contributed an additional 28 pages of articles on golf tips, golf etiquette, area events and tournaments, area restaurants and attractions to enjoy and the history of Myrtle Beach. In 2007, 34 photographs of Grand Strand area courses were also added to help golfers picture the site of their next round. "The Internet is clearly the driving force for consumers researching destination information," said Bill Golden, Myrtle Beach Golf Holiday's vice president and director of marketing. "However we still feel that there is a need for a printed magazine which will serve as an effective sales tool to educate golfers about the experience that awaits them along the Grand Strand.
"Golf Holiday is considered the predominant golf destination marketer in the world but we can't be satisfied with our accomplishments. Almost four million rounds of golf are recorded along the Grand Strand each year and we are constantly striving for more effective methods to reach more golfers."
Golf Holiday was founded in 1967 and published its first guide that year with eight golf courses and 10 hotels featured and a distribution list of 20,000 golfers. Forty years later, the 2007 Magazine has grown to 128 pages with 77 golf courses and 72 golf package providers featured and 250,000 copies to be mailed to golfers around the world.
