Myrtle Beach Golf Holiday recently announced that the world's premier golf destination has partnered with Bridgestone Golf, Inc. BridgestoneGolf.com, to become the "Official Golf Ball of Myrtle Beach." Bridgestone becomes the second company in the last year to partner with Myrtle Beach Golf Holiday, joining Nature Valley Energy Bars, the Official Energy Bar of Myrtle Beach Golf.

A dominant force in the premium performance golf ball market, Bridgestone will promote two new performance golf balls in the golf-crazy Grand Strand market. Debuted in early 2007, the Tour
B330 and Tour B330-S feature a softer cover formulation, reengineered core and a slightly deeper 330 dimple pattern.Both golf balls deliver increased durability and feel on wedge shots and greater distance off the tee.

"We are excited for the opportunity to partner with Myrtle Beach Golf Holiday and become the official ball of golf's most popular travel destination," said Dan Murphy, senior director of marketing - Bridgestone Golf, Inc." By having the opportunity to reach Myrtle Beach visitors and allowing them to experience Bridgestone's superior technological advantage, we can do our part in helping to ensure that this great area remains as one of the most sought after spots for buddy golf vacations."

"We look forward to a long relationship with Bridgestone Golf," said Bill Golden, vice president and director of marketing for Myrtle Beach Golf Holiday. "The Grand Strand is known universally as a "must-play' for serious golfers seeking quality golf courses and our golfers are precisely the target market for a premium golf ball and equipment manufacturer like Bridgestone."