GCSAA and its members have become a fixture on The Golf Channel in commercials, live interviews, logos and graphics, and special programming in recent years, and now there's going to be even more of a presence.

GCSAA’s message is going to be delivered each week directly to nearly 600,000 avid golfers via e-mail through The Golf Channel Insider, an electronic newsletter that's sent out four times a week.

The Thursday edition focuses on professional golf for the upcoming weekend. It now includes a message about GCSAA and a link to a golfer's page on the GCSAA Web site. This page communicates how golfers’ enjoyment of the game is enhanced by GCSAA golf course superintendents.

“The popularity of The Golf Channel Insider has grown significantly in a short time,” says Kenny Booth, The Golf Channel account manager. “We know golfers use the Internet to get information. The GCSAA content is valuable because it is unique. No other source can provide our users with the details that GCSAA and its members can.”

In addition to the newsletter, GCSAA appears each Thursday on The Golf Channel’s home page and Thursday through Sunday on its PGA Tour page.

“To reach the key audiences of golfers and employers, it is important to utilize a variety of media,” said GCSAA CEO Steve Mona, CAE. “The Internet is one such vehicle, and The Golf Channel’s strong virtual presence helps us to share our message. By directing users to the GCSAA Web site, we can create a deeper relationship. It is also interactive because we provide a means for users to submit questions to us. We have already seen the public respond to us using this feature.”