Golf News for Thursday, April 26, 2007 | Business

Ashworth apparel renews partnership in Golf Retirement Plus

PALM BEACH GARDENS, Fla. -- Ashworth Inc., one of the golf industry's foremost innovators in lifestyle sportswear, has renewed its supporting partnership in Golf Retirement Plus.

Established in 1987, and with headquarters in Carlsbad, Calif., Ashworth apparel revolutionized the golf apparel industry. Ashworth shifted the fashion movement in the game to be more in step with the present fashion styles, designing soft-collar 100-percent cotton shirts that bring a West Coast look to the game of golf.

Within 10 years, Ashworth became the No. 1 apparel brand in golf and by the late 1990s had established a positive movement in golf apparel.

"The PGA of America is extremely proud that Ashworth will continue its commitment to our member professionals as a leader of a family of premier partners in Golf Retirement Plus," said PGA of America President Brian Whitcomb. "Ashworth's tradition of quality in product and service is a standard by which our member professionals and their amateur club members continue to value in apparel choices both on and off the golf course."

As the original global golf apparel company, Ashworth has long been recognized as a brand to bring cutting edge innovation and sophisticated styling on to the golf course. The Ashworth brand is sold worldwide in more than 20 countries.

"The core of the golf industry is the PGA Professional. Ashworth is proud to be a partner with The PGA of America," said Senior Director of Green Grass Sales Jim Dougherty. "Our brand was built with the support of PGA Professionals and we will continue to be committed to The PGA of America and its members."

Today, Ashworth also designs additional products to be worn off course, in the office and in casual lifestyle environments.

The PGA of America is the world's largest working sports organization comprised of 28,000 men and women golf Professionals who are the recognized experts in growing, teaching and managing the game of golf while serving millions of people throughout its 41 PGA Sections nationwide. Since its founding in 1916, The PGA of America has enhanced its leadership position in a $62 billion-a-year industry by growing the game of golf through its premier spectator events, world-class education and training programs, significant philanthropic outreach initiatives, and award-winning golf promotions. Today's PGA Professional is the public's link to the game, serving an essential role in the operation of golf facilities throughout the country.



 
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