Callaway Golf Eyewear introduced its new line of sport-specific performance eyewear, the X610 Sport Shield. The X610 is aimed at the all-around sportsman who requires the coverage and protection of a full wrap lens and the exceptional performance and solar protection of the Company’s proprietary Neox™ Lens Technology.

The development of the X610 is part of the ongoing effort to span traditional market barriers and to educate and inform golfers, as well as other outdoor enthusiasts, about the benefits of Neox Lens Technology and how it can help protect ocular health.

Though the X610 Sport Shield Eyewear was strategically designed as golf-specific eyewear, it is drawing serious attention from other sports as well - most notably from professional baseball players, several of whom have recognized the unique benefits the Company’s patented Neox Lens Technology provides. Numerous players and coaches have raved about the clarity, glare reduction and consistent light transmission that the Neox lens provides, particularly in regard to baseballs moving in and out of shadows.

Callaway Golf Eyewear Debuts Sport Series S250 Eyewear

Callaway Golf Eyewear today introduced its new line of sport-specific performance eyewear, the Sport Series S250. The Sport Series S250 Eyewear is a semi-rimless sport style that crosses gender and age boundaries while delivering exceptional performance and solar protection through the Company’s proprietary Neox™ Lens Technology.

Though strategically designed as high-performance, golf-specific eyewear, the Sport Series S250 combines advanced solar protection and high-level performance for the golf course.

“Golfers are becoming much savvier in their equipment needs, and those needs extend beyond what club they are using,” said Marcel Schiro, vice president, sales / marketing for Callaway Golf Eyewear. “Golf requires you to contend with the elements, and that can have serious long-term consequences beyond your handicap. This is about combining ocular health with advanced performance. The S250 is no mere sunglass; it’s a serious piece of equipment.”

Since its successful entry into the golf market just 18 months ago, Callaway Golf Eyewear has set a new standard for combining function and fashion in golf. The revolutionary Neox Lens Technology delivers a unique combination of superior visual clarity of vision and enhanced protection by allowing more visible light transmission while precisely blocking damaging blue light.

For more information or to find an authorized Callaway Golf Eyewear retailer, please visit www.callawayeyewear.com.

About Callaway Golf Eyewear

Callaway Golf Eyewear believes that great golf eyewear begins with taking visual acuity seriously. This means selecting your lens with the same care you put into selecting your clubs. Callaway Golf Eyewear features groundbreaking Neox™ Lens Technology to deliver maximum clarity of vision and comfort together with advanced ocular defense. Combined with the ergonomic, performance-oriented Callaway Integrated Fit, Callaway Golf Eyewear is serious equipment designed to enhance your competitive edge.

Media Contact:
Marcel Schiro
Vice President, Sales / Marketing
Callaway Golf Eyewear
(877) CGEyewear
marcel@callawayeyewear.com