MIAMI, FL. – Dec. 4, 2004 – World renowned golf instructor and owner of the Jim McLean Golf Schools, Jim McLean, has announced that he has selected The Media Agency to provide direct marketing and retail services for his new X-Factor II Instructional DVD.

According to McLean, “The Media Agency has an extensive understanding of marketing, media and sales in the golf industry. “Their relationships within the golf community combined with their comprehensive marketing approach will be important factors for the success of my DVD direct marketing and retail campaign.”

Designed as a follow-up to the Original X-Factor which was created in 1992, McLean has updated the X-Factor II with all new X-Factor research and information and features analysis of some of the top stars in professional golf. In the X-Factor II, golfers learn power positions, power moves and body angles that create power.

The fully interactive X-Factor II DVD can be viewed on a computer or television and allows golfers to go directly and easily to any part of the DVD to find specific information located in each of the chapters.

“We’re excited to be working with Jim on this project,” stated Carol Lint-Dotson, The Media Agency President and CEO. “Jim has a worldwide reputation for helping Tour professionals as well as amateurs of all levels improve their golf games. This solid reputation gives us a great advantage in marketing his new instructional DVDs. We’re looking forward to a successful campaign.”

Jim McLean and the Jim McLean Golf School are consistently rated among the best in the golf instruction business. The golf school was ranked the #1 golf school in America by CNN, US News & World Report, and Travel and Leisure Magazine. Well known for his presence on The Golf Channel, Jim is recognized worldwide as an authority on the golf swing. He is a Master PGA Professional who has worked with over 100 Tour Professionals including: Tom Kite, Peter Jacobsen, Brad Faxon, Gary Player, Dana Quigley, Liselotte Neumann, Christie Kerr and Sergio Garcia. Jim is also a teaching editor for Golf Digest.

“Jim started working with me at age 13,” stated Cristie Kerr, 3-Time Winner on the LPGA Tour in 2004. “By age 17, I was the No. 1 ranked amateur in America. At 18, I was on the LPGA Tour.”

For additional information or press materials, contact Read The Greens at (714) 544-6515 or at readthegreens@aol.com.