FORT WALTON BEACH, Fla. – Dec. 4, 2004 – Burton Golf, the legendary golf-bag manufacturer that recently unveiled its revolutionary Club-Lok anti-theft golf bag, has announced that it has named industry veteran Steve Boswell as its Director of Special Markets.
Boswell will manage Burton’s Corporate Markets Division and professional tournament business, overseeing Burton’s 17 representative firms in the promotions and specialty-items sector nationwide. He will also develop sales and marketing programs to further bolster Burton’s industry-leadership in the corporate and special events incentives categories, including gifts and awards for PGA, LPGA and Champions Tour Tournament Associations, as well as the company’s PGA Licensee program.
With more than 20 years experience in sales and marketing, Boswell enjoyed successful tenures with Gaylord Entertainment, Sell-Thru Services, Crossmark Sales Marketing and JB Marketing, Inc. Boswell is a member of the Destin/Fort Walton Beach Convention and Visitors Bureau’s Promotion Review Committee and the Destin Chamber of Commerce’s Military Affairs Committee.
“We are excited about the knowledge and leadership Steve brings to this important position,” says Terry Andre, Burton Golf’s Vice President of Sales and Marketing. “Burton has a longstanding tradition of being a leader and innovator in both of these key business areas.”
“Burton has been synonymous with quality golf bags for so many years, and the company has a tremendous network of longstanding corporate relationships,” Boswell says. “I am excited to build on Burton’s tradition of excellence.”
Boswell comes to Burton Golf at an exciting time in the company’s 90-plus-year history. Burton recently introduced its innovative Club-Lok Bag that is specifically engineered to deter and prevent the theft of golf clubs and the entire bag. Fully integrated with Burton’s functional and fashionable Sherpa bag, Club-Lok is simple to use, sporty in appearance and capable of saving golfers thousands of dollars in stolen gear and equipment.
Also new for 2005, Burton Golf has unveiled a cadre of stylish, functional stand and cart bags, including the Alpine, Cart Blanche, and Fusion models. The new stand and cart bag entries to the marketplace are designed to provide optimal functionality and minimal weight for walkers and cart riders. Like all Burton golf bags, the new models are hand stitched, constructed of durable materials and carry Burton’s lifetime guarantee.
For more information about Burton Golf bags, call 800.633.4630 or visit www.burtongolf.com.
About Burton Golf
Established in 1907 by T.C. Burton, Burton crafts one of the widest varieties of golf bags on the market. Offerings include stand, cart and Tour-staff bags, as well as travel covers, custom bags and bag accessories. Burton bags are golfer-friendly, fashionable for men, women and children of all ages, and are designed for optimal functionality and minimal weight for walkers and cart riders. All bags are hand-stitched and constructed of durable materials, available in classic and contemporary styles, and offered in a wide range of color palettes and custom options.
The Fort Walton, Fla.-based company’s brand leadership is known throughout the world, evidenced by the company’s presence as the team bag for the Ryder Cup, Presidents Cup, Solheim Cup and Walker Cup. Most bags carried by Tour professionals are made by Burton. Of utmost importance to all golfers, Burton bags are the only in the industry to carry a lifetime warranty.
