Page & Tuttle is heading into fall 2007 with a line that’s 80 percent tech fabrics – the rest falling into the double mercerized 60s two-ply cotton category.

The Minnetonka, Minn.-based company has expanded its Cool Swing tech offering to four color groups of 12 designs, including yarn dyes, a mock neck and body mapping products. Cool Swing features revolutionary micro-polyester yarns that are engineered to wick moisture away quickly so the heat won’t affect the golfer’s game.

In addition, an anti-bacterial finish works with the wicking finish to keep the garment odor-free for 10 to 20 washings. The company would bring even more technology into the mix, but Design Director Jeff Wright stresses the importance of maintaining the below-$50 tag.

“Our prices are still under $25 wholesale. If we were to offer the next highest level, we’d be up in the $28 to $30 range, which we don’t want to do,” Wright says.

In addition to the Page & Tuttle line, parent company PremiumWear signed an agreement last year to market Forsyth of Canada, a Toronto-based maker of fine tailored men’s products, in the U.S. market. The fall line, which features fine double-mercerized cotton shirts in sophisticated colors, is the second collection under the new agreement.

Included in Forsyth’s fall collection are high-performance products like Softel nylon and other luxury tech garments with UV protection and anti-microbial properties – all in the $70 to $80 range. “Forsyth will be the Lexus, and Page & Tuttle the Toyota of our offering,” President Jim Murphy says.