FOR IMMEDIATE RELEASE:
July 2, 2004
CONTACT:
Tom Williams
Buffalo Communications
703-761-1444, ext. 117
twilliams@billycaspergolf.com
Buffalo Communications to Manage PR for Ben Sutton Golf School
Nation’s Largest, Longest-Running Instruction Destination
Thrives with Howard Cossell Teaching Philosophy
(VIENNA, Virginia) – Buffalo Communications (“Buffalo”), the golf-specialty communications firm, has been selected as public-relations agency of record for Ben Sutton Golf School, the nation’s largest and longest-running golf-instruction destination based just south of Tampa in Sun City Center, Florida.
Buffalo – a division of Billy Casper Golf – will create and implement comprehensive regional and national publicity programs for Ben Sutton Golf School. To secure editorial coverage, Buffalo will write news releases and ghostwritten articles, pitch feature-story ideas and manage Familiarization Trips for golf-and-related media to experience Ben Sutton Golf School’s fun yet intense, sun-up-to-sundown instruction.
Established in the late 1960s and recognized as the only true-destination golf school in America, tens of thousands of golfers from around the world – including heads of states, royalty and dignitaries; professional athletes; Tour players; movie, music and TV stars; politicians; corporate executives and entrepreneurs – have learned under the school’s real conditions. Male and female students of all ages and abilities “learn golf where they play golf” at the school’s own 50-acre, nine-hole, configure-as-you-like-it golf course set up for optimal learning. Support instruction areas include a Short Game Center and 12,000-square-foot putting and chipping green.
State-of-the-art technology is incorporated into one-on-one learning sessions, which emphasize course management, situational thinking, swing analysis and strategy (working within golfers’ different physical specifications), and training. All instructors are PGA and LPGA accredited, priding themselves in mastering not only golf’s subject matter but clearly communicating it to students in ways that are easy to understand and remember.
Three-, five- and seven-day sessions (36, 23 and 14 hours of instruction, respectively) boast an impressive 5-to-1 student-to-instructor ratio, are conducted all year long and start at $750 with lodging, meals and ground transportation included.
Ben Sutton Golf School further distinguishes itself in its “Howard Cossell teaching philosophy” of telling it like it is, sometimes not what students want to hear.
“We don’t sugar coat it and, therefore, often practice tough love with students,” says Dean Hedstrom, Director of Instruction at Ben Sutton Golf School and Florida’s PGA Professional of the Year in 2002. “Graduating students leave excited with customized plans of what they need to do back home for continued improvement.”
“Buffalo Communications is excited to further expose Ben Sutton Golf School’s effectiveness, notably the before-and-after progress of students who attend and the high percentage of them who return year after year,” says Rich Katz, Managing Director of Buffalo. “We’re really jazzed by the school’s atmosphere that’s highly charged with a passion for the game and an environment designed for learning without distraction – golfers can’t get this anywhere else.”
Buffalo manages PR for companies, places, products, services, public agencies and people looking to penetrate golf’s consumer and trade market. Well connected to the media that covers golf, Buffalo creates and implements communications programs that expose clients and thereby increase their brand awareness and revenues. Buffalo’s parent company, Billy Casper Golf, operates more than 45 golf courses and country clubs and its sister agency, Pinnacle Enterprises, represents PGA and Senior PGA Tour players.
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