Golf News for Friday, August 29, 2014 | Products

Antigua Group introduces Spring 2015 Women's Golf Collection

PEORIA, Ariz. -- The Antigua Group, Inc. - one of the nation's leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand - has introduced its Antigua Spring 2015 Women's Golf Collection.

"We're very excited about our Spring 2015 Women's Golf Collection," said Ron McPherson, President and CEO of Antigua. "Response to the bright colors, fantastic new styling, and the advanced moisture-wicking technology has been outstanding. This promises to be our best-selling women's collection to date."

The new collection is inspired by the concept of mixing comfort and trend. It features a blend of neon colors with black and white -- in fresh new fashion-forward styles. And it's all made using Antigua's Desert Dry and Desert Dry XtraLite technologies that keep golfers dry and comfortable.

"There's so much lifestyle apparel out in the marketplace right now," says Danielle Dellios, Antigua Women's Head Designer. "Many customers are looking for something to wear on the course but also to social events, out running errands, etc. That in mind, I combined a professional-yet-relaxed look for this line. Women want new necklines, collar treatments and styles -- which led me to play with the idea of a non-conventional polo silhouette."

The 2015 line combines trim details and flirty necklines with soft and stretchy fabrics, in multiple textures and contents that give a fresh feel to the product. This includes non-traditional polo styles, such as Envy with its soccer-style collar and neckline and sporty color-blocked silhouette; and Zoom, a sleeveless mini-stripe polo that blends polyester/cotton/spandex jersey plus a cut-out at the placket that reveals some skin without being inappropriate. "Geometric shapes and details are trending, and by adding small details like a triangle cut-out on the placket, the once-mundane silhouette now offers something fun and unique," says Dellios.

Neon colors continue running strong with women, and there's a wider acceptance of this somewhat retro-color palette. Dellios believes consumers are drawn to brights after so many years of wearing washed-out pastels and neutrals. "By mixing black and white in with fun colors such as calypso, electric and papaya, I'm providing older customers with a neutral base and a pop of color to make them feel trendy while still maintaining a wide demographic," says Dellios, who for this line used brights with their corresponding deeper tones, to give a more tonal effect and playful feel to stripe patterns and color-blocking.

Thus, the new Clever style uses a three-color braided trim that mixes bright shades into the garment without being overpowering, while Excite blends a white ground stripe with multiple pop colors, allowing customers to choose multiple bottom colors while mixing and matching.

Technology is also featured in the collection. For example, our exclusive Desert Dry™ technology absorbs and wicks moisture quickly and evenly, achieving the most-efficient evaporation possible to keep golfers comfortable and dry. The Desert Dry™ family now includes poly/cotton blends. Customers have been requesting a more casual fabric, without compromising the wicking capabilities of the poly fabrics. Thus, it's included in our two new blends -- one in the Clever, which is a super soft poly/cotton solid jersey, and the other in the Zoom, which is a poly/cotton/spandex mini yarn dye stripe.

Meanwhile, Desert Dry™ XTRA-LITE (D2XL) combines the Desert Dry™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. New additions to this category are 100% poly fabrics that feel and look like cotton. For instance, the Jubilee style uses a slub yarn that gives the hand-feel and drape of cotton, but the wicking capabilities of poly. And the Thrill style uses a popular multi-colored nap yarn. The garment feels like cozy cotton, but handles perspiration like poly.

These new cotton-like poly fabrics open up a whole new world to our consumers, who can have the comfort of their favorite tee while maintaining the ease of poly's wear and wicking power.

For more details on Antigua's Spring 2015 Women's Golf Collection, visit: www.antigua.com.

About Antigua
Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), National Hockey League (NHL) and the National Basketball Association (NBA), Ultimate Fighting Championship (UFC), along with numerous American universities and colleges for men's, women's and children's apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America. Antigua products can also be found online at shop.antigua.com.

Find Antigua on the web at: www.Antigua.com and ShopAntigua.com
Like Antigua on Facebook at: facebook.com/Antigua
Follow Antigua on Twitter at: twitter.com/AntiguaWear
See Antigua YouTube videos at: youtube.com/AntiguaWear

The Antigua Group, Inc. 16651 North 84th Avenue, Peoria, Ariz., 85382

For more information on The Antigua Group, visit them online at www.antigua.com or contact Mary Beth Lacy at mb@mblacy.com or call (760) 346-6942