Golf News for Thursday, August 28, 2014 | Products

Sligo Wear Jagger collections inspired by Joe Don Rooney's son

MISSISSAUGA, Ontario, Canada -- Sligo Wear is known worldwide for cutting-edge designs and colourful innovations in golf apparel. So, it's no surprise that the latest boys' line from the leader in fashion and performance comes with a few funky, and very cool, twists.

The new Sligo Wear Jagger Boys' Collection matches the 2014 Jagger men's line inspired by the guitar stylings of Joe Don Rooney of the most awarded group in country music, Rascal Flatts. An avid golfer, as well as an international superstar, Rooney debuted the Jagger collection at this year's AT&T Pro Am at Pebble Beach. The shirts' artful design incorporates his fondness for argyle patterns, stylized guitar strings, a guitar pick in place of the Sligo logo, and a rendering of the youthful signature of Rooney's six-year-old son Jagger.

Now golfers from ages six to 12 can look cool like Jagger while helping other kids. Sligo Wear will donate a portion of the proceeds from the sale of each item in the Jagger line for boys to the Vanderbilt Children's Hospital in Nashville, Tennessee. The same goes for all Jagger Boys' Collection sales on www.fairwaystyles.com

J.D. Rooney's love of golf intersected with Sligo Wear ambassador and four-time PGA Tour winner Brian Gay's love of country music. While the guys became friends and Gay became a fan of Rascal Flatts, J.D. became a big fan of Gay's Sligo Wear.

Gay, winner of the 2013 Humana Challenge, introduced J.D. to the company and plans were soon hatched for a shirt designed with J.D.'s input and named for his son Jagger. The argyle and guitar motifs were fused into a very cool shirt, but something was missing.

"I asked J.D. to have Jagger scribble some lines and take a picture of them with his iPhone," Shawn Aucoin, director at Sligo Wear, explained. "I redrew them digitally and used them to intersect the guitar 'strings' in the design. I wanted more out of Jagger, though. So, after multiple tries and many pictures, Jagger scribbled his name on a few sheets of paper. After a bit of resizing and aligning, his signature was born. Jagger not only had influence in the design, he signed it like a canvas."

Not surprisingly, J.D. is one proud Dad. When he saw the first Jagger design, he messaged Aucoin: "Hey bro, thanks a bunch, the Jagger is truly awesome!! You guys rock!!"

And now that the Jagger Boys' Collection and the fundraising for the Vanderbilt Children's Hospital are launched, J.D. said: "It's such a kick to have Jagger's name on these cool shirts, and even better that together we can, in a small way, help those kids who need all of our help so much."

The Jagger Boys' Collection developed through growing interest from global partners and the maturation of Sligo Wear's loyal customers now having children. It is a natural progression to offer golf authentic gear for the kids in the bright colours and patterns synonymous with Sligo Wear.

The new Jagger Boys' Collection includes two shirts (White Surf and White Spark), and two shorts (White Spark Plaid and Black Acadia) matching the Jagger Men's Collection shirts and shorts of the same names. The Boy's Jagger is available in sizes Small (ages 6-8), Medium (ages 8-10) and Larges (ages 10-12). The Boy's shirts retail for $50; the shorts for $70. In the Men's Jagger Collection the shirts retail for $79, the Acadia shorts for $85, the Plaid shorts for $90.

For styles and pricing of the entire Sligo Wear 2014 Collection of shirts, shorts, pants, belts, outerwear and time bands visit Sligowear.com

About Sligo Wear
Sligo Wear's golf authentic brand blends North American and European fashion in the technical fabrics golfers need to perform at their best. Providing trend setting styles, aggressive colour combinations, cutting edge materials, and quality craftsmanship with an "outfits" approach to design, Sligo Wear challenges the boundaries of the typical golf 'uniform.' Fashion and performance driven, Sligo Wear invites golfers to make a statement by expressing their individuality both on and off the golf course.

Sligo Wear is available around the globe in exclusive golf shops, boutique stores, and world-class golf retail locations. Headquartered in Mississauga, Ontario, Canada, the company's ownership group of four avid golfers has been unchanged since Sligo Wear's inception in 2004.

To view the entire Sligo Wear Collection visit Sligowear.com

For More Information contact Hal Quinn @
Hal Quinn Communications
halquinn@shaw.ca
604-990-0945