Golf News for Tuesday, August 19, 2014 | Media

GolfGetaways Magazine breaks from Madavor Media, goes digital

The award-winning golf-journalism team behind GolfGetaways Magazine (formerly Fairways + Greens) announced that it has acquired the publication and all branding assets from Madavor Media, LLC, and will launch a new blog-based website (playgolfgetaways.com) and monthly digital editions on the Apple, Amazon and GooglePlay platforms beginning Sept. 8, 2014.

The magazine's final print issue, published by Madavor Media, will hit newsstands in late August and subscriber mailboxes in early September. In addition to coverage of such iconic golf destinations as Oregon's Bandon Dunes, Streamsong Resort in Florida and desert stalwarts Las Vegas and Scottsdale, the issue also includes Editors' Picks of their all-time personal favorite 18 places to play, stay and eat.

"Obviously, we're somewhat wistful to see the print side of GolfGetaways come to an end after more than 15 years and 100-plus issues of continuous publishing," says Managing Editor Darin Bunch, who will lead the new publishing team. "But in the digital age, we have a unique opportunity to expand our content beyond the printed page into tablets, video, radio and more in addition to the long-form journalism we've been known for over the past decade."

GolfGetaways will now operate under the umbrella of golf-packaging company Intermountain Golf Travel, LLC, co-owned by longtime landscape photographer Brian Oar, who recently won top honors for golf photography at the 2013 International Network of Golf Media Awards.

Both Bunch and Oar, along with the other original members of GolfGetaways' Essential Destinations team - Fairways + Greens founder and executive editor Vic Williams and TV/radio personality Mitch Laurance - are committed to surpassing the print magazine's award-winning success and expanding the brand's reach to new golf travelers throughout North America and around the world.

"As a digital publication, we can be far more agile and responsive, producing content daily, weekly and monthly, not only to help golf travelers plan their next day trip, weekend getaway or weeklong buddy vacation, but also to help courses and travel destinations reach readers with the latest news, updates and special offers," Oar says. "And through our integrated golf-packaging services, we can help readers quickly and confidently book trips to the very destinations they are reading about."

In addition, GolfGetaways is building a bigger, better team to create compelling new content for the website, social media, tablets, video and radio.

-Shane Bacon, who covers the PGA Tour and more for the Yahoo! Devil Ball Golf blog, will post his golf-travel-related stories on the new GolfGetaways website, kicking off his coverage in September with a preview of the much-heralded Cabot Cliffs project on Cape Breton Island in Nova Scotia, Canada.
-Midwest contributor Eric N Hart, who last year played the entire Robert Trent Jones Golf Trail for an issue of the magazine, logs on as GolfGetaways' new Rankings Editor, spearheading the effort to create a new interactive rankings system that will debut in 2015.
-Longtime contributors Blaine Newnham (former Seattle Times associate editor and Eugene Register-Guard sports editor, plus author of the upcoming "America's St. Andrews" book about U.S. Open host Chambers Bay) and writer-photographer Robert Kaufman (former director of the Visit California "Official California Golf Guide," among other publications) will also bring their travel insights and opinion to the new website.
-Emily Gomez, director of operations for @JoshJohnson (#JJ) on Instagram, the largest mobile photography community in the world, and her partner Ethan Goldhammer will also travel for GolfGetaways to capture new photography and video from a young couple's and novice golfer's perspective. Gomez has been shooting professionally for seven years and Goldhammer has been a videographer for more than 10 years.

"We have some incredible, creative talent ready to hit the road with one goal in mind - find the greatest places to play, stay and eat in North America and beyond, and show how much fun you can have while visiting these amazing destinations," Bunch says. "It's always been our goal to be the most-trusted golf travel resource available, and we're excited about the possibilities of reaching new golf travelers - and interacting with them more than ever before - every day."

For editorial or advertising inquiries, or more general information about the all-new GolfGetaways, please contact Darin Bunch at (661) 979-0979 or darinbunch@mac.com. GolfGetaways is also available via social media at GolfGetaways on Facebook, @GolfGetaways on Instagram, @GetawaysGolf and @GolfGetawaysMag on Twitter.