Golf News for Friday, August 1, 2014 | Business

Greg Norman Collection enters licensing agreement with Glove It

NEW YORK CITY -- Greg Norman Collection, the golf-inspired sportswear company, announced it has entered into a licensing partnership with Glove It. Glove It, headquartered in Tempe, Arizona, will manufacture and market golf bags, shoe bags, golf covers, golf gloves and towels for Men and Women under the Greg Norman Collection label. The Ladies golf accessory line is specifically to coordinate with the fast-growing GN Women's collection. Retail prices will range from $24 to $195.

"Greg Norman Collection is excited to partner with Glove It to offer another extension of the Greg Norman brand," said Denise Grande, Vice President of Licensing, Tharanco Lifestyles. "The appetite for the iconic Shark logo on additional product categories continues to grow and this new partnership helps complete the lifestyle offering."

"We are proud to become a partner with the Greg Norman Collection," states Karen Lovcik, CEO of Glove It, LLC. "The addition of the legendary brand will allow us to increase our brands positioning as the leading provider for Women's accessories and enter the Men's arena."

The new accessories assortment will begin shipping in December of this year and will be sold at green grass shops, resorts and specialty stores globally.

About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired sportswear for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world's leading golf professionals, the man they call "The Shark." Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman's powerful elegance, enthusiasm and passion for an individual design sense.

About Glove It
Glove It, LLC is the leading manufacturer of women's golf, tennis, and active lifestyle accessories. Headquartered in Tempe, Arizona, they are a two-time award winner of Best New Products at the PGA Merchandise Shows, and member of the Association of Golf Merchandisers (AGM). Their chic prints on quality items include: golf gloves, headwear, golf bags, tennis backpacks, and coordinating accessories. Their products are internationally available through specialty golf and tennis retailers. For more information on Glove It, visit their website at or contact them directly at 866-968-2021.

Jennifer Hawkins, (203) 371-0120