Golf News for Thursday, June 12, 2014 | Instruction

Boccieri Golf offers specials at Scottsdale Research and Performance Center

SCOTTSDALE, Ariz. -- Boccieri Golf announces special summer rates for high-tech indoor lessons at the company's state-of-the-art Research and Performance Center, where from June 1 through September 30 customers pay just $50 per hour (half-off in-season rates) for expert analysis from renowned instructors.

Located at 15816 N. Greenway-Hayden Loop in Scottsdale, the facility boasts an expansive array of instructional tools and club fitting services. Experienced teachers use video analysis to create full player evaluations and recommendations. The offer is designed to help those looking to improve their game while practicing in air-conditioned comfort in a non-intimidating environment.

"Scottsdale is a great golf destination, but with summer weather significantly limiting outside play, we're giving locals an opportunity to get out of the heat and continue to work on their skills," says Stephen Boccieri, President and CEO of Boccieri Golf. "We offer a fun learning environment that will help players of all skill levels lower scores and enjoy the game , and I am always working on new things and enjoy the golfers feedback."

Beyond traditional instruction, the Research and Performance Center's numerous services include:

• Custom Club Fitting - Boccieri Golf representatives precisely analyze golfers' swing characteristics and prescribe equipment for optimal performance; available in a variety of packages that cover every club in the bag

• Science and Motion (SAM) Putt Lab Analysis - Accurate ultrasound measurements of a player's putting stroke are relayed to experienced fitters who use the data to determine specific characteristics that will improve performance; available for standard, belly and other long-shafted models

• Simulator Usage - Measure your performance stats using cutting-edge launch monitors, enjoy a simulated range session or play a round at your convenience in a temperature-controlled environment

• K-VEST - Specially designed vest interacts with the company's software to provide easy-to-read analysis, identifying faults from set up through impact. The system compares 3D data to the world's best PGA, LPGA and Champions Tour players

• K-TRAINER - Two-sensor biofeedback system provides students with real-time auditory, visual and kinesthetic feedback to help eliminate swing faults, improve ball flight, enhance muscle memory and lower scores

• HMT (Head Measurement Technology) - First device of its kind to capture the actual position of the club head at impact, giving the golfer a complete picture of what the club is doing and where the ball is going. Generates reports on head velocity, club path, smash factor, lie, dynamic loft and impact location and much more

Boccieri Golf relocated its headquarters to Scottsdale in late 2011, following six successful years in Ridgefield, CT, where the company established itself as one of the golf industry's most forward thinking brands. Its popular Heavy Putter collection and new Secret Grip lines are leading the charge in counterbalanced equipment and have been adopted by Tour players worldwide.

For more information or to book a fitting appointment please visit or call 888.788.8374.

About Boccieri Golf
Founded in 2004 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counter balance principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale in 2012. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on every major professional Tour worldwide. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.

Bill Feidler
Buffalo Communications