Golf News for Tuesday, June 10, 2014 | Business

Cool Clubs announces new partnership with New York Golf Center

SCOTTSDALE, Ariz. -- Custom clubfitting giant Cool Clubs announced it has teamed up with N.Y. Golf Center. Based in New York City, New York Golf Center has begun using Cool Clubs Fitting Technology and proprietary software with Trackman, to get the best fit possible in the golf industry.

In line with all Cool Clubs fitting locations, N.Y. Golf Center will have more than 12,000 New York Golf Center demo combinations of clubheads and shafts to fit golfers. Once the correct fitting files have been created for a golfer's new clubs, order fulfillment will take place at Cool Clubs' Scottsdale, AZ headquarters factory, with all of the modern technology used to build to the correct fitting specifications. It's a perfect fit for both companies. N.Y. Golf Centers have fortified a renowned reputation for 25-plus years as New York City's #1 golf retailer.

"We are excited to be working with a true partner in Cool Clubs," says Joshua Chervokas, Chief Operating Officer of N.Y. Golf Center. "Our company philosophies really meld well in that we are both always striving to be the best. And to this end, we have each achieved great individual success. Cool Clubs CEO Mark Timms and I are always exploring ways to improve, so I'm not just excited about the capabilities we have added now but also about the future innovations we can develop together. This partnership is great for us and for the industry as a whole, and it will be the driving force in custom fitting as we look to the future of the game."

The N.Y. Golf Center Shop was launched in summer 2008, offering discriminating players golf's most comprehensive fitting options coupled with tour caliber build, repair and customization services. To provide players an opportunity to test the latest high-end and TOUR-only products, N.Y. Golf Center features Cool Clubs proprietary fitting carts, software and frequency machines. That's just one of the many reasons it's recognized as a Golf Digest Top 100 Fitting Center and an industry leader in custom fitting.

"Our center powered by Cool Clubs fitting studios features the most comprehensive fitting and build services available," says Chervokas. "From the new player looking to get a value priced starter set or the most-demanding player seeking the best clubs money can buy, we can fill all golfers' needs to ensure their best golfing experience."

Likewise, Cool Clubs executives are elated by this new partnership. "We believe this venture with N.Y. Golf Center is an amazing opportunity for both companies," says Vito Berlingeri, Cool Clubs Marketing Director. "It's a marriage of two leaders that ultimately will provide the greatest-possible benefit to golfers."

About Cool Clubs
Cool Clubs has its headquarters in Scottsdale, AZ with 14 locations worldwide, including 2 Locations in Tokyo, Japan and Sanctuary Cove, Australia. Cool Clubs offers a variety of club fitting services for all types of golfers: tour-level professionals to beginners who want to give themselves a better opportunity for rapid game improvement. From driver and long game fittings (hybrids and woods) to irons, wedges and putter fittings, Cool Clubs' locations employ the latest technology to fit the golfer. Our corporate "build" facility in Scottsdale has the skills, equipment and highly trained personnel to build one club, or an entire set of clubs, to meet your specifications.

About New York Golf Center
The New York Golf Center is New York City's Premier retail authority, an eight-time winner of Golfworld's Top 100 award and the only Golf Digest Top 100 fitting center in New York City. With two convenient locations and a third pro shop at Chelsea Piers, New York Golf Center is a worldwide destination for avid golfers from all corners of the globe. The company offers a combination of goods and services that are not available under one roof anywhere else on the planet in a location that's a world hub. New York Golf Center truly is The Best Golf Shop On Earth!

Mary Beth Lacy, Inc.
Public Relations
P.O. Box 1405
Rancho Mirage, CA. 92270
PH: 760-346-6942