Golf News for Tuesday, June 10, 2014 | Business

PGA Tour Superstore expects sales spike with Father's Day rush

ATLANTA -- The shopping season leading up to Father's Day is one of the busiest sales seasons for golf retailers as gift givers dash out to find that perfect gift for a golfing dad. National retailer PGA TOUR Superstore, which offers more product choices under one roof than any other national golf retailer, expects sales will surge 50% compared to non-holiday times.

"This is an exciting time of the year for golf retailers because giving golf gifts to a golfing dad has become a traditional option, and the surge of shoppers in the weeks leading up to Father's Day is proof. We hear some pretty interesting stories about dads leaving subtle hints to get a new Big Bertha driver or one of the new amazing electronic gadgets designed to make them play better and enjoy the game even more," said PGA TOUR Superstore President and CEO Dick Sullivan. "What makes PGA TOUR Superstore a great choice to find just the right gift is our huge selection of products inside every story, along with our associates' expert advice to help avid and non-golfers, alike, find the perfect Father's Day gift for any golfer," he added.

The fastest growing gift category for golf retailers is technology. Electronic gadgets and devices such as computerized performance trackers and smart phone apps are all designed to make golfers play better. One device, Game Golf, captures every aspect of a golfer's game, allowing the system to chronicle and record each swing of a club and the outcomes. Golfers can then review their game on a computer to learn how to improve. Other electronic devices that are hot sellers include smart phone enabled training aids where golfers can view and adjust their swings right on the course via their smartphones, and the Bushnell Jolt line of rangefinders that vibrate when the scope hits the target.

"The number one gift non-golfers give a golfing dad is still golf balls. We will sell hundreds of thousands of them in just a few weeks," Sullivan added.

In the four weeks leading up to Father's Day, PGA TOUR Superstore expects to sell approximately:
• 750,000, or 62,000+ dozen, golf balls
• 40,000 golf gloves
• 30,000 golf clubs
• 44,000 - Polo (golf) shirts
• 20,000+ hats
• 10,000 gift cards

To find out some of the hottest selling gifts, click here: http://www.pgatoursuperstore.com/landingpage/dad.jsp

About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Home Depot Co-Founder Arthur M. Blank. The business is headquartered in Roswell, Ga. PGA TOUR Superstore locations are, on average, about 50,000 square feet, which is four to five times larger than a traditional golf store. What also differentiates the PGA TOUR Superstore is the large number of interactive options available for any golfer to try out the gear right in the store.

As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays and putting green. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com.

Contact:
Lynn Luczkowski
L2 Communications
Lynn@L2comm.biz or 413-478-1569
or
Matt Corey
PGA TOUR Superstore
mcorey@pgatss.com 770-645-6790