Golf News for Tuesday, June 3, 2014 | People

Alison Adams introduced as new Event Director for 54 Sports

CHARLOTTE, N.C. -- 54 Sports, an emerging and transformative sports and events management firm, announced the recent addition of Alison Adams as its new Event Director. In this role, Adams will be responsible for tasks related to all event planning, logistics, and on-site operations. A seasoned sports and hospitality veteran, Adams brings extensive experience to 54 Sports' event department. Adams will be based in 54 Sports' Ponte Vedra Beach, Florida offices.

Prior to joining 54 Sports, Adams previous industry-related work included tenures at PGA TOUR Experiences and Sawgrass Marriott. An ardent community volunteer, Adams has committed significant time and energy to support various charity events in Ponte Vedra Beach including Angler's for a Cure and the Alzheimer's Association.

Quickly being a leader within its corporate vertical, 54 Sports works with businesses seeking unique and innovative platforms for client events primarily in and around golf and other major sporting events. Its portfolio of services includes a 360-degree approach to planning and management of exclusive, VIP-type hospitality experiences at highly-desirable events. The agency also produces specialized employee appreciation events, prospect outings, and other customized programs designed to meet the specific needs of each client.

"As a result of the surge in business 54 Sports has experienced over the past several months, we needed to secure additional talent to ensure the overall integrity of the services provided; Alison's professional experience does just that. By increasing our internal bandwidth with talent such as Alison, we are poised to confidently grow our brand by providing clients with incredible corporate events and outings," said Robert Miller, Chief Sales & Marketing Officer.

54 Sports 2014 events calendar includes the US Open, US Open Tennis and other celebrated events spanning multiple sports and sporting franchises. Several custom events for corporate outings and leisure groups have also been confirmed.

54 Sports was founded by sports industry veterans whose collective backgrounds include executive level roles within the PGA TOUR CLUB and NASCAR. The team has worked with numerous high-profile clients including Federal Express, Waste Management, Best Buy, Anheuser-Busch, Stanley Black & Decker, AT&T, Signature Consultants, and BB&T.

For additional information on 54 Sports services and events by visiting

About 54 Sports
54 Sports is a sports and event management company that offers a 360-degree approach to service. Inspired by the perfect golf score, 54 Sports' mission is to exceed its clients' (and their clients') needs by handling every aspect of sports and event management from securing preferred access at major sporting events to creating events using assets and venues that are difficult to obtain. More information can be secured by visiting or by calling 704.650.2662.

Rhonda Moret