Golf News for Tuesday, June 3, 2014 | People

Wolsey announces Mark Williams as new sales representative

LEICESTER, England, United Kingdom -- Wolsey - the British heritage brand founded in 1755 and pioneer of premium men's apparel for sporting endeavors - announces the hiring of golf industry veteran Mark Williams as its sales representative for California and the Pacific Northwest.

Based in Irvine, CA, Williams has more than a decade of experience representing other well-known lines such as Travis Mathew, J.Lindeberg and Lyle & Scott. Most recently, he helped grow Oakley Apparel and Eyewear sales in the Southern California territory.

"With its premium materials, leading-edge technologies and refined aesthetic, our collection is perfectly suited to the tastes of golfers in Mark's region," says Wayne Webster, Wolsey's Golf Sales Director. "He joins the growing team of seasoned, respected, service-oriented individuals helping to bring our renowned brand to market here in America."

Recently re-launched, Wolsey Sportsman will first ship for Autumn/Winter 2014. It uses traditional British menswear colors in a clean and subtle manner. These combine with minimal and strong textual patterns to create a "less-is-more" aesthetic.

Featuring a fit that is more middle ground than slim, the collection includes performance merino polo's, base layers, knitwear and pants, as well as breathable, waterproof and multi-layered outerwear. Many pieces rely on Invista THERMOCOOL technology that dual regulates body temperature to ensure the sportswear is "fit for purpose."

Wolsey is currently creating a modern team of pioneers that embody the company spirit. These include European Tour players Tom Lewis, Robert Rock and James Heath, famed designer Johan Lindeberg and noted polar explorer Alex Hibbert. This continues a tradition at the brand that traces directly back to historic adventurers like Sir Ernest Shackleton and Captain Robert Falcon Scott, as well as golfing greats Peter Allis and Tony Jacklin.

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About Wolsey
Founded in 1755 in Leicester, England, Wolsey is one of the world's oldest existing clothing companies. Its rich and storied heritage includes unrivalled success producing premium men's apparel for a wide range of sporting endeavors.

During the 19th century, Wolsey quickly established itself as Britain's premium manufacturer of finest quality hosiery and a champion of knitwear innovation, opening one of the first steam powered factories in 1859.

Wolsey's global reputation as an outfitter for pioneering men was sealed in 1911 when its breathable thermal underwear was selected and publicly endorsed by Captain Robert Falcon Scott for his historic race to the South Pole. Eight years later Wolsey also supplied undergarments for Sir Ernest Shackleton and his team's expedition to Murmansk. For the British and Allied troops, Wolsey produced more than 18 million pieces of knitwear during World War I.

In the 1920s - an era of flamboyance - outdoor activities such as golf, tennis and swimming were extremely popular and Wolsey became a leading maker of garments for these pursuits. Notably, the company devoted a special production line for the manufacture of golf apparel, which was successfully marketed under the "Sportsman" name using a "Fox" motif as the brand logo.

From mid-century through the 1970s, Wolsey was particularly recognized for its golf range. Endorsers included renowned champions Tony Jacklin, Peter Allis, David Feherty, Fuzzy Zoeller and Roger Davis. Wolsey collections were also selected by numerous sporting organizations and teams, including Aston Villa, the FA CUP Final, the West Indies, England and New Zealand.

With its historic track record, in 1935 Wolsey was appointed a Royal Warrant as Hosiery Manufacturers to his Majesty King George V, an honor still held with today's monarchy.

David Griffith
Buffalo Communications