Golf News for Friday, May 23, 2014 | Business

GolfNow and Troon Golf extend tee-time distribution partnership

ORLANDO, Fla. -- GolfNow, the leading online tee-time reservation and golf-course technology platform, is strengthening its existing relationship with Troon Golf, an international golf course management company that extends to more than 33 U.S. states and 28 countries around the world. The new multi-year partnership will continue to allow participating Troon Golf properties access to a series of technology offerings within the GolfNow platform.

With the agreement, participating Troon Golf facilities will benefit from GolfNow's global distribution platform and distribution focused technologies that will include: access to GolfNow's distribution portal, events platform, booking engine and email distribution platforms. Additionally, the partnership will provide Troon Golf properties with the preferred opportunity to serve as tournament hosts for Golf Channel Amateur Tour events, the largest amateur golf tour in North America.

"We are pleased to continue our partnership with GolfNow," stated John Easterbrook, executive vice president, operations, Troon. "Extending this relationship provides a tremendous opportunity for many of our managed facilities that will benefit from GolfNow's impressive technology."

A preliminary list of Troon Golf's premier course partners adopting GolfNow's distribution platform include: Troon North Golf Club (Scottsdale, Ariz.), Indian Wells Golf Resort (Indian Wells, Calif.), La Cantera Hill Country Resort (San Antonio, Texas), The Westin Diplomat Resort & Spa (Hallandale, Fla.), Westin Kierland Golf Club (Scottsdale, Ariz.) and The Phoenician (Scottsdale, Ariz.), among others.

Through its relationship with GolfNow, Troon Golf will be poised to enhance its commitment to best in class facility management by delivering valuable golfers to Troon's growing portfolio of premier partner facilities.

"With this new agreement GolfNow will be able to continue to bolster our longstanding partnership with an established golf industry leader in Troon Golf," says Jeff Foster, senior vice president of GolfNow New Media Group. "We are confident that our technology software, along with our growing network of millions of avid golfers will help Troon Golf continue to grow its business within the golf course management space."

About GolfNow
Using leading-edge technology, GolfNow offers golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and mobile devices. Founded in 2001, GolfNow has expanded to more than 80 markets worldwide, providing tee-time access to more than 5,000 courses for nearly two million registered users. GolfNow is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 120 million homes worldwide through cable, satellite and wireless companies. For more information, go to and

About Troon Golf
Headquartered in Scottsdale, Ariz., Troon, is the world's largest golf management company also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues. The company oversees operations at Troon Golf (daily-fee & resort) and Troon Privé (private) properties located in 33 states and 28 countries. Additionally, 47 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include Kapalua, Maui, Hawaii; Troon North Golf Club, Scottsdale, Ariz.; Indian Wells Golf Resort, Indian Wells, Calif; La Cantera Hill Country Resort, San Antonio, Texas; and The Westin Diplomat Resort & Spa, Hallandale, Fla. For additional news and information, visit, or connect with Troon on Facebook, Twitter, Instagram, Google+, Blog, Press Room, or subscribe to Troon Golf & Travel.

GolfNow / Golf Channel Communications Contact:
Jeff Szklinski

Troon Golf Communications Contact:
Brett Brooks