DONGGUAN, China -- For 124 enthusiastic golfers, the mission at Mission Hills Golf Club on May 2 was clear: have fun, and celebrate Miura.
The Leadbetter Course at this famed 12-course resort was the site of the 8th Annual Miura Cup, a unique event presented by Golf Partners, Miura's long-time distributor in Hong Kong. Miura players old and new, plus many Miura staffers, come from all over Asia and the west to play in the tournament.
"We always love to come to the Miura Cup," said Adam Barr, president of Miura Golf Inc., who is based in the eastern United States. "It's great to see the commitment of Golf Partners to sharing the Miura message with the ever-increasing golf population of Asia. We're also glad the Miura family can attend - this year, Mr. Miura himself and his son Yoshitaka-san."
The event serves not only as an appreciation for existing Miura golfers, but as an invitation to potential players as well. About two-thirds of the guests already play Miura equipment, and the remainder have expressed an interest, says K.K. Lee, president of Golf Partners and Miura's chief promoter in Hong Kong and south China.
"In our mind, Miura is No.1 equipment club head in the world," Lee said. "Therefore, every time we arrange the Miura Cup, it must be at the professional level. After seeing what we can do, the participants often say they would like to come to our shop and learn more about the Miura club head and Miura philosophy. And then our Chinese dealers can be more confident of success in selling Miura clubs in the challenging China market."
"Everyone had a great time," Barr said. "I would expect to see more events on this model elsewhere in the world as Miura expands its influence."
Link to video: https://www.youtube.com/watch?v=PNIbjkVTXoA
About Miura Golf
Miura's broad forged iron line has choices for all players, including the Tournament Blade and Small Blades (muscleback models), MB001 Blade and the Passing Point 9003, CB-501, and CB-301 (cavity backs). Forged wedges include the Wedge Series (in silver nickel chrome and black) and the Series 1957 By Miura Custom Grind Wedges. There are also three models of putters, and the SIT-460 driver and fairway woods, plus Miura MG Hybrids.
Miura Golf Inc. markets Miura brand products exclusively around the world (except for Japan) from its headquarters in Vancouver, B.C., Canada. For more information, visit www.MiuraGolf.com. Follow Miura on Facebook at www.facebook.com/MiuraGolf and on Twitter at @MiuraGolfInc.
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