Golf News for Thursday, May 22, 2014 | Products

PGA Tour pro coach purchases Swing Catalyst 3D Motion Plate system

TRONHEIM, Norway -- Swing Catalyst -- the complete swing analysis system used by instructors, coaches and golfers around the world -- has earned yet another high-profile fan.

PGA Tour Pro coach Matt Killen recently purchased a Swing Catalyst 3D Motion Plate system, D Motion Plate after his student J.B. Holmes scored the highest-ever recorded force factor on the system just before his win at the Wells Fargo Championship on May 4.

After tweeting "Highest recorded Force measurement (vertical & horizontal) ever on @SwingCatalyst today by @JBHolmesgolf"Holmes' coach Matt Killen then purchased a Swing Catalyst 3D Motion Plate system of his own.

"As a teacher quantifying what happens during the swing, it's important to learn what the best players in the world do in their swing and to also provide a numeric value on their ability to use the ground," says Killen. "It's very helpful in evaluating improvement."

Torque, or rotational force, reflects the force produced in rotational motion, which translates through the golfer to the club and into the ball. The Swing Catalyst force factor is a relative measure of the maximum torque a golfer produces during the swing. Essentially, it is normalized by body mass, which takes into account the influence of mass on the forces that contribute to the torque. Generally, a person with greater body mass will produce larger ground reaction forces simply due to the greater body mass. By removing this effect, the force factor indicates the degree to which the golfer is able to create torque from his or her body mass. At the individual level, the force factor has been shown to be strongly correlated to club head speed at impact, which of course is a main determinant of driving distance.

The Swing Catalyst 3D Motion Plate is Swing Catalyst's flagship swing analysis system, offering all the same data as the company's basic Balance Plate, but with horizontal/vertical force- and torque measurements, as well. Based on these measurements, the system calculates the amount of rotational force generated, and how well the golfer times this force relative to impact. All 3D Motion Plate data is perfectly synchronized with the video images and the data from a ball/club tracking device.

About Initial Force AS:
Initial Force AS is a Norwegian company that was established in 2006, with the goal of developing an easy-to-understand and simple-to-use motion analysis system for golf instruction. Previously this type of data was only available at high-end research facilities, Olympic training centers, and advanced university sports laboratories. The results of the endeavors led to the development of Swing Catalyst, a revolutionary new technological system for golf training that integrates the unique Swing Catalyst 3D Motion and Balance Plates, multiple high-speed cameras and the most-popular ball flight and club tracking devices.

For more information or product images, contact:
Mary Beth Lacy