Golf News for Wednesday, May 7, 2014 | Business

Prestwick Golf Group's growing sales force

SUSSEX, Wis. -- In the run up to 2014, Prestwick Golf Group hired two new sales representatives to grow their presence in the United States golf market. General confidence in the economy as a whole, and consequently in the golf industry, has given the 17 year-old company good reason to expand its workforce.

Dustin Schwab joined the team in October of 2013. Growing up in the Madison area, Schwab knew early on he wanted a career in golf having worked at courses from age 12 up until attending college at Marquette where he earned a degree in Communications. Schwab played on the golf team at Marquette before going on to play professionally on the mini-tours from 2010 through 2013.

"I knew I wanted to get into a sales role and was glad to be able to stay in the golf industry to do so." Said Dustin Schwab, Sales Executive. "Growing up working on golf courses and playing on the mini-tour gave me some perspective in relating to people in the golf community."

Going on to describe his training and adjustment to the new position, Schwab said. "There's a lot of different parts to the job. I feel really good now that I have a stronger command over product knowledge and can better guide customers. You learn by doing."

The next hire, Ben Fahrenholz, current PGA Golf Professional was brought on in December, 2013. Fahrenholz grew up in Appleton, WI playing high school golf and went on to attend college at UW-Oshkosh. Upon graduation, Fahrenholz began his career in golf at the Kohler properties, working 3 years at Blackwolf Run and the next 4 years at Whistling Straits.

"Golf's been so good to me; it's been a privilege to stay connected to the game and industry in most of my adult life." Said Ben Fahrenholz, Sales Executive. "I first became a Head Golf Professional at Riverview Country Club, a homecoming of sorts for me having grown up in Appleton. After working there 6 years I went on to Erin Hills, again as Head Golf Professional. Finally, I spent one year working at Silver Spring Golf Club before joining the Prestwick family." Said Fahrenholz.

Speaking to the general state of the economy, Fahrenholz said. "I feel like it's heading toward a good place now. Unemployment's down, jobs are being created, markets are up and our business is strong. I'm not an economist, but those are certainly good indicators."

Fahrenholz went on to share his opinions on the golf market's recovery as well. "Golf is really tied to the overall economy - it's about discretionary income. People want value in what they buy into at every level. That's what's great about representing Prestwick; we sell high quality products so it's a very good investment for our customers.

Mike Fryatt, Brand Manager of Prestwick Golf Group and its sister brand, Prestwick Limited, shared his perspective on expanding his salesforce. "Ben and Dustin are terrific additions to the team. Their passion for the game, background and personality mesh well with our culture here. We could learn a thing or two from them as well."

The decision to hire on new employees came just months after the company's completion of an office space build-out adding 14 new workstations to their mezzanine. Additionally, in March 2014, three more workstations were added to the ground floor office space by consolidating file cabinet islands into the company's mail room. "Running out of places to put people is a quality problem to have." Said Fryatt. "Fortunately, we've been able to dramatically invest in our infrastructure to allow us to continue to scale."

Prestwick Golf Group has served courses and clubs with coordinating, tailored furnishings for the over 17 years. Production time for customized furnishings averages just 15 days thanks to their world-class production facility and lean manufacturing practices. Prestwick furnishings can be seen on 80 of America's 100 Greatest Golf Courses as rated by Golf Digest, on 45 PGA Tour Stops and in 54 countries.

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