Golf News for Wednesday, May 7, 2014 | Business

Billy Casper Golf launches 'Superintendent Business Institute'

VIENNA, Va. -- Billy Casper Golf (BCG) - the largest owner-operator of golf courses, country clubs and resorts in America - is now offering its superintendents and assistant superintendents opportunities to enhance their business expertise through the company's new Superintendent Business Institute (SBI).

Recently launched on BCG-U, an online career development and training resource unique to the golf industry, SBI is comprised of three 10-hour programs, each qualifying for Golf Course Superintendents Association of America continuing education points.

"It's no secret our profession has evolved dramatically," says Bryan Bielecki, Vice President of Agronomy of BCG. "Superintendents spend their time much differently nowadays, and the need for solid personnel management, leadership, financial and communication skills is greater than ever."

"Billy Casper Golf's goal is to give all team members the chance to become better professionals and grow their careers," says Peter Hill, Chairman and CEO of BCG. "With the Superintendent Business Institute part of BCG-U, we are developing golf's most business-savvy turf and property managers."

BCG-U tools for employees include more than 100 e-learning modules. Among them are goal development, interactive progress reviews, training resources, management feedback, and customizable profiles which track professional objectives and match employees with internal opportunities nationwide.

In addition to BCG-U, the company is widely respected for its cutting-edge and customized marketing technology, unique promotions and events, targeted public relations, revenue management, hiring and training platform, agronomic best practices and vendor partnerships.

About Billy Casper Golf
Founded more than 20 years ago in cooperation with golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 170 properties in 28 states. Headquartered in Vienna, Virginia with regional offices across America, BCG directs course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.

Billy Casper Golf divisions:
• Buffalo Communications is the leading global golf-lifestyle public relations, branding, marketing-communications and creative services firm representing top brands in and related to golf.

• Buffalo Turf & Landscape Company provides golf course agronomic programs with a new fee-for-service structure that allows owners unfettered visibility into actual activities and costs.

• Women on Course is the nation's premier golf-networking organization, further solidifying Billy Casper Golf's commitment to grow participation in the golf lifestyle.

More information: www.billycaspergolf.com, 703.761.1444.

MEDIA CONTACT:
Andy DeKeuster
Billy Casper Golf / Buffalo Communications
703.891.3324
adekeuster@billycaspergolf.com