Golf News for Monday, May 5, 2014 | Marketing

Jeff Dezen Public Relations to represent Serola Biomechanics

LOVES PARK, Ill. -- Serola Biomechanics, Inc. — makers of the Serola Sacroiliac Belt designed to provide solutions for back pain— has selected Jeff Dezen Public Relations (JDPR) to be the company's PR agency-of-record. Based in Greenville, SC, and in its 23rd year of operation, JDPR will provide guidance on brand development, strategic planning and communications across all media platforms, as Serola officially enters the U.S. golf market in 2014. The firm will also assist Serola with social media efforts geared at building a community of golf opinion leaders.

For 24 years, physical therapists, sports-medicine trainers and chiropractors have been using the Serola Sacroiliac Belt in their treatments, but 2014 marks the first time Serola Biomechanics is making a concerted effort to reach golfers directly. The Serola Sacroiliac Belt is designed to help alleviate back pain and increase golf performance by providing relief to the Sacroiliac joints (SI joints), located in the lower back below the hip bones but above where the legs start. A common cause for those with lower-back pain is the SI joints. The Serola Sacroiliac Belt helps stabilize those joints and the muscles surrounding them, allowing better circulation and normal functionality of the muscles - providing greater power and reduced pain during the golf swing.

"In our research we've found that one of the most common causes of golfers quitting the game is back pain," said Dr. Rick Serola - President/Founder. "In fact nearly 40% of golfers are affected by back pain. That said, we believe we can do a tremendous amount of good for the game, by increasing enjoyment through reduced pain, which should result in aiding the golf industry in retaining more players. Once we decided to make a dedicated effort to reach golfers with our message, we searched for partners that could help us tell our story. Through that research we found that no one knows the game and the golf media like JDPR. We're excited to partner with these communications professionals to tell our story to the golf world and, in turn, create many more pain-free rounds played."

"We are delighted to have the opportunity to help Dr. Serola and his team tell his innovative product's story to golfers everywhere," said Jeff Dezen, JDPR's president. "The Serola Sacroiliac Belt not only allows golfers to keep playing longer into their lives, but it also will permit golfers to play more frequently, without the back pain many currently endure. By raising awareness of this product, we will increase enjoyment of golf and truly make a difference in the health of the game we love."

For more information on all of Serola Biomechanics' innovative products, which are proudly made in the U.S.A, visit

About Serola Biomechanics, Inc.
Founded in 1988 and headquartered in Loves Park, IL, Serola Biomechanics, Inc. is a manufacturer of innovative personal medical care apparatuses designed to maximize musculoskeletal health in active humans. Serola Biomechanics is the result of research done by renowned chiropractor Dr. Rick Serola. After noticing that muscle strength increased throughout the body after Sacroiliac stabilization, he began research into the underlying biomechanics. As a result, he found the need for a product that was not in the marketplace, so he developed it. Today, the Serola Sacroiliac Belt is used to provide pain relief, increased performance and injury prevention to thousands of people everyday throughout the world. For more information visit

About JDPR
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI.

The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients' brands.

Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management.

JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at

Jared Kelowitz, JDPR
(864) 233-3776 ext. 24