Golf News for Friday, May 2, 2014 | Business

Boxman Studios creates club-fitting environment for TaylorMade Golf

Boxman Studios, the global leader in shipping container modification, created an immersive brand experience for TaylorMade Golf Company. The Tuned Performance Studio is a one-of-a-kind mobile golfing experience that features a fully appointed club-building workshop complete with state-of-the-art tools, fully-stocked product inventory, and expert technicians. The Studio is crafted from two 20' intricately customized decommissioned shipping containers.

"We have been looking to improve the consumer experience and ultimately change the way golfers interact with our equipment at demo days," said Brad Holder, TaylorMade Golf's Director of Marketing. "The Tuned Performance Studio is a total re-invention of the driving range experience. Similar to the treatment a Tour pro would receive, consumers can interact with a company representative, get a comprehensive fitting and watch as their clubs are built on-site."

Currently located at the Haggin Oaks Golf Club in Sacramento, California, the Tuned Performance Studio is set to visit major markets and golf destinations across the United States in 2014, and beyond. The space is divided into two areas to serve golfers, an 8' x 20' custom build shop, and a 16' x 20' retail space. When the Studio arrives at a location with a driving range or hitting bay experience, golfers will have the opportunity to:

* Purchase products exclusive to the Tuned Performance Studio like special make-up t shirts, sweatshirts, leather headcovers, and hats.
* Demo TaylorMade's newest products and technologies with the expert assistance of a highly trained technician.
* Get fit using the new Tuned Performance fitting applications, featuring TaylorMade R&D logic.
* Watch as their clubs are built onsite by a TaylorMade Technician.

After the golfer's product recommendation is validated via the Tuned Performance application, he or she will feel like a Tour pro as their new TaylorMade driver is built to their exact specifications right before their eyes. The mobile structure is also fully outfitted with custom lighting, flooring, and a full range of digital capabilities.

Aside from the mobile tour, two permanent build shops will set up in Orange County, CA and Las Vegas, NV. "We're excited about helping TaylorMade roll out this unique experience that will no doubt help raise the bar for golfing demos across the country," said Boxman Studios CEO David Campbell.

About Boxman Studios
Founded in 2009, Boxman Studios offers design, development, and deployment services of customized shipping containers for some of the world's top brands, modifying them for a range of markets and applications. In 2013 Boxman was named Fastest Growing Private Company in Charlotte with three successive years of 500% growth.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.

Contact: Boxman Studios - 704-333-3733
David Campbell - dcampbell@boxmanstudios.com - 704-333-3733
Jim Mitchem - jmitchem@boxmanstudios.com - 704-333-3733