Golf News for Wednesday, April 30, 2014 | Media

Golf Channel posted most-watched April ever

ORLANDO, Fla. -- Golf Channel scores most-watched April ever, continuing the viewership momentum built upon three consecutive years of record audience growth since becoming a part of the NBC Sports Group in 2011. For 24-hour Total Day (6AM-6AM), 130,000 average viewers per minute were tuned into Golf Channel in April, representing a 2% year-over-year increase compared to April 2013 (128,000), according to data released by The Nielsen Company.

Golf Channel April Viewership Comparison:

2014
130,000

2013
128,000
+2%

2012
115,000
+14%

2011
101,000
+29%

2010
86,000
+51%

This record month is especially impressive given that April 2014 did not feature Tiger Woods competing at the Masters. Golf Channel’s Masters Week coverage remained the network’s most-watched week of 2014 (160,000) and was surrounded by an average of +30% increase in viewing for the three other weeks in April. Overall, 16.5 million unique viewers tuned into Golf Channel in April, which is a 7% increase over March (when Woods last played) and the most since August 2013 (16.9 million).

VIEWERSHIP HIGHLIGHTS FOR APRIL 2014:

Golf Channel Programming:
• Arnie, Golf Channel’s critically acclaimed three-part television event showcasing the life and legacy of Arnold Palmer, featured the most-watched original premiere ever on Golf Channel with 471,000 average viewers of episode one and saw 1.9 million unique viewers across its premiere week.
• Arnie and Big Break Florida drove Monday night’s primetime viewership +29% YOY
• Golf Channel’s news programming is up with Golf Central +20% YOY and Morning Drive +24% YOY
• Golf Channel’s instructional programming is +10% YOY

Golf Channel Tournament Coverage:
• Golf Channel’s weekend lead-in coverage of the PGA TOUR’s RBC Heritage and Zurich Classic of New Orleans all posted most-watched records (RBC Heritage third round: 529,000, +1% YOY; final round: 598,000, +40% YOY; Zurich Classic of New Orleans third round: 462,000, +84% YOY; final round: 615,000, +49% YOY).
• LPGA Tourposted a +38% YOY increase in April with two significant milestones:
• LPGA Kraft Nabisco Championship’s weekend coverage posting most-watched records for this major event (484,000, +16% YOY).
• LPGA Lotte Championship’s primetime Saturday final round posting the most-watched regular season round (485,000, +108% YOY) since the Mobile Bay LPGA Classic in April 2012 (566,000).
• Coming off of his Top-5 finish in the 2014 Masters, Miguel Angel Jimenez made his Champions Tour debut by winning the Greater Gwinnet Championship, which was the most-watched Champions Tour event this season (322,000, +77% YOY).

GOLFCHANNEL.COM POSTS RECORD SITE TRAFFIC
While monthly digital traffic data is not final until the end of the calendar month, preliminary reports show that GolfChannel.com traffic through Monday, April 28 is up 53% for page views, 39% for unique visitors and 30% for video starts, compared to the entire month of April 2013. This will result in GolfChannel.com posting best-ever monthly marks for both unique visitors and video starts in the site’s history.

ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes and 83 countries worldwide. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original programming. Golf Channel’s digital platforms, led by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf, as well as services that connect the world to golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through GolfChannel.com and Golf Channel’s mobile application, Golf Live Extra. Golf Channel programming also is available via SiriusXM’s PGA TOUR Radio.

GOLF CHANNEL’S COMMUNICATIONS:
David Schaefer
Vice President of Communications
David.Schaefer@golfchannel.com
407-355-4542

Sources:

Ratings: Nielsen National Ratings MIT using StarTrak (Live+Same Day P2+ 000s unless otherwise indicated) vs. comparable time periods/programs/telecasts in prior years. Details available.

April ‘14 unique viewers claim based upon P2+ LSD Cume w/6-min qualifier for 3/31/14-4/27/14 (month) vs. prior Nielsen months. Details available.

Digital: Adobe Reports and Analytics. Details available.