Golf News for Wednesday, April 30, 2014 | Courses

Tom Hoch selected to renovate Florida's Rookery at Marco clubhouse

OKLAHOMA CITY -- Tom Hoch - a pioneer in revenue-based design and turn-key, design-build interior architecture solutions - has been selected by the Rookery at Marco for a major clubhouse renovation.

The project features a unique blend of high-energy spaces and timeless themes and d├ęcor. Indoor and outdoor areas will merge to create alfresco dining taking advantage of the South Florida weather.

The golf shop will be fully-modernized to meet the needs of today's players, creating an efficient and enjoyable retail experience. Locker rooms, meeting rooms, common areas and exterior elements will be updated, and the Rookery Grill will be upgraded to include a separate lounge area for guests and members.

"Tom is a trusted partner and engaging his firm for the Rookery at Marco will breathe new life into the clubhouse," says Chris Major, General Manager of Golf. "He understands how to balance the needs and amenities of members and guests while creating a sense of place."

The design and build phases will take place in the spring and summer with completion targeted for the fall. Hoch and his team recently completed a similar project at nearby sister course, Hammock Bay, and designed the original interior for the Rookery at Marco clubhouse in 2006. Both courses are amenities of the acclaimed Marco Island Beach Resort near Naples, Fla.

"This renovation of the Rookery at Marco will enhance the customer's experience from the first touch point to the last," says Tom Hoch, president. "We look forward to delivering on the vision of this special property."

Tom Hoch employs a unique blend of timeless, American craftsmanship and leading edge design-build systems. The firm recently launched in-house, turn-key 3D imaging services, affording clients the ability to conceptualize multiple alternatives before selecting a final plan. This value-added component saves both time and money by fast-tracking projects.

Recent U.S. and internationally-based Tom Hoch projects include: Camelback Mountain Golf Club, (Carefree, Arizona); The Ritz-Carlton, Dove Mountain (Marana, Arizona); The Members' Golf Club at The Ritz-Carlton, Sarasota (Florida); Farm Links Golf Club (Alabama); Renaissance Golf Club (Massachusetts); TPC Valencia (California); Zavidovo Golf and Lake Resort (Russia); and Tulsa Country Club (Oklahoma); multiple projects with Troon Golf; Apes Hill Club (Barbados); and The Abaco Club (Bahamas).

For more information about Tom Hoch: / 405.524.0505.

About Tom Hoch | Plan | Design | Build
Founded in 1963 in Oklahoma City by Tom (senior) and Joanne Hoch, Tom Hoch is a design-build firm specializing in club, resort, hotel, restaurant and recreational spaces, and a recognized worldwide leader for delivering exceptional results on schedule and within budget. It has created many of the most memorable, engaging and functional spaces in the golf, hospitality and leisure industries, including award-winning, revenue-bolstering projects for leading luxury brands.

Tom Hoch has revolutionized the category via its "revenue-based design" model, a space planning, sizing and mapping process for retail-driven spaces such as golf shops and food- and-beverage operations. The model can be applied to new construction, and is particularly effective with cost-sensitive remodeling projects. It is scalable and can be utilized with any size space in a wide variety of industries (golf, restaurant, hotel, spa, recreational clubs and more).

Superior views, balanced site lines, privacy, energy, operational efficiency with optimal staffing, exceptional luxury and increased profits are central to Tom Hoch's delivery of a signature, custom interior space that is the lifestyle centerpiece of clubs and communities. These inviting, comfortable and stunning gathering places are powerful marketing tools for owners, developers, membership directors and real-estate agents. Styles range from classic and neo-classic to contemporary and progressive.

Contracted design work is completed onsite in Tom Hoch's 30,000 square-foot studio, a unique position in the category that leads to increased efficiencies and overall quality. An "American Craftsman" operation, projects are designed and built by highly skilled artisans, carpenters and designers, and installed by an in-house team with minimal outsourcing. Tom Hoch employs "green building" techniques and practices to deliver spaces and products which are environmentally sensitive.

Shane Sharp
Buffalo Communications