Golf News for Tuesday, April 29, 2014 | Products

Boccieri Golf Secret Grip finishes second at Zurich Classic

SCOTTSDALE, Ariz. -- Boccieri Golf announces both the full-swing and putter versions of its Secret Grip - which allows players to easily counter balance their clubs for an instant boost in performance - were used by a second-place finisher at the PGA Tour's Zurich Classic of New Orleans.

The player relied on the full-swing version of the grips on his fairway woods, hybrids and irons en route to his best Tour finish to date. Designed to be installed quickly and affordably on every manufacturer's equipment, the Secret Grip's heavier weight (92 grams) raises the club's balance point, promoting consistently crisp contact for greater control and distance.

Employing the new "Classic" model in his putter, which weighs 100 grams and has a traditional slim appearance, the runner-up finisher joins a number of other Tour players who have switched to the Secret Grip this season. The added weight forces players to use their larger, more stable muscles, resulting is a highly repeatable and reliable putting stroke.

"Counter balancing in putters has become increasingly popular, however, more and more PGA Tour players are now embracing this technology in all clubs," says Stephen Boccieri, President and CEO of Boccieri Golf. "The Secret Grip isn't just another shaft cover, it uses proven physics to automatically improve a player's swing and putting stroke."

For a limited time, the company is offering a risk free 30 day replacement guarantee on the full-swing versions of the Secret Grip. This bold, never-before-seen promotion puts the Secret Grip to the test by offering a trial period wherein customers can return the products if not completely satisfied and receive replacement grips of their choice at absolutely no cost! New models for 2014 include a specially-designed full-cord option, patriotic color updates - red, white, blue - and a thicker midsize option.

Since its introduction in 2013, the putter version of the Secret Grip has been adopted by scores of Tour pros worldwide. The product is available in three sizes - Classic, Midsize and Jumbo. The Midsize ($24.99) weighs 155 grams and features popular pistol shaping. Weighing 165 grams, the Jumbo ($24.99) is preferred by players seeking a grip with an extra thick feel and hefty counterweight.

The Secret Grip range is currently available at Dick's Sporting Goods, Golf Galaxy, PGA TOUR Superstore and

Secret Grip is endorsed by the legendary Jack Nicklaus, who relied on counter balanced clubs to capture 73 PGA Tour titles and 18 major championships. He currently appears in promotional material, along with famed teacher Rick Smith, who consistently ranks among the world's top-10 instructors.

Both the putter and full-swing lines have earned outstanding reviews from scores of leading media outlets, including "Top Products from the PGA Show" honors from Golf Digest and GOLF Magazine.

For more information:, 888.788.8374.

About Boccieri Golf
Founded in 2004 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counter balance principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale in 2012. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on every major professional Tour worldwide. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.

Bill Feidler
Buffalo Communications