Golf News for Wednesday, April 30, 2014 | Business

Billy Casper Golf set to manage Purgatory Golf Club in Indiana

NOBLESVILLE, Ind. -- Purgatory Golf Club, located 40 minutes north of Indianapolis, has selected Billy Casper Golf (BCG) - the largest domestic owner-operator of golf courses, country clubs and resorts - to manage the 18-hole layout that, at 7,754 yards from the back tees, makes it "the longest course in Indiana."

BCG will direct all operations at the daily-fee Purgatory, including course and property maintenance, staffing and training, clubhouse activities, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.

"Billy Casper Golf is the standout golf-course management firm," says Mike Merchent, Owner of Purgatory. "It pays keen attention to detail and, behind the scenes, its purchasing power, marketing strength and 'ACE the Guest Experience' service program are good for golfers and the course."

Purgatory has been named one of "America's Top 50 Courses for Women" and "Top 10 Courses in Indiana" by Golf Digest, and "Top 50 Public Courses in America" by Golf World.

"A stellar course and loyal golfers make Purgatory one of the best in central Indiana," says Peter Hill, Chairman and CEO of BCG. "Billy Casper Golf looks forward to bringing its expertise to Purgatory to enhance golfers' experiences time and again."

Spread across 218 acres of breathtaking landscape, Purgatory features a par-72, Ron Kern-designed golf course with six different sets of tees from 4,562 to 7,268 yards. Despite its "more heaven than hell" moniker, golfers seeking "sweet misery" tackle "The Purgatory Tee," the 7,754-yard challenge.

With more than 125 white-sand bunkers and tall native grasses lining fairways and greens, Purgatory presents a stern test in accuracy off the tee and the short game. The 17th hole, dubbed "Hell's Half Acre," is a medium-length par 3 requiring a precise approach shot to avoid two acres of bunkers guarding the green.

A 7,000 square-foot putting green, 10,000 square-foot chipping area and a driving range make Purgatory a popular practice venue for golfers.

Affectionately named "The Lodge," the stately clubhouse with a mountain feel features comfortable, hand-crafted furniture and "The Confessional," a bar area where golfers congregate after their rounds. The Lodge is a pleasant setting for various catered functions in its banquet hall that seats 225 people.

More information:, 317.776.4653.

About Billy Casper Golf
Founded more than 20 years ago in cooperation with golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 170 properties in 28 states. BCG is headquartered in Vienna, Virginia with regional offices across America.

Billy Casper Golf divisions:
• Buffalo Communications is the leading global golf-lifestyle public relations, branding, marketing-communications and creative services firm representing top brands in and related to golf.

• Buffalo Turf & Landscape Company provides golf course maintenance-only programs with a new fee-for-service structure that allows property owners unfettered visibility into actual activities and costs.

• Women on Course is the nation's premier golf-networking organization, further solidifying Billy Casper Golf's commitment to grow participation in the golf lifestyle.

More information:, 703.761.1444.

Andy DeKeuster
Billy Casper Golf / Buffalo Communications