Golf News for Friday, April 18, 2014 | Instruction

Marriott Golf Academy locations designated TaylorMade Tuned Performance Premier Fitting Centers

ORLANDO, Fla. -- The acclaimed Marriott Golf Academy, with locations at Marriott's Grande Vista resort in Orlando, Fla., and Marriott's Shadow Ridge resort in Palm Desert, Calif., announced a partnership with TaylorMade-adidas Golf, whereby both Marriott Golf Academy locations will become TaylorMade Tuned Performance Premier Fitting Centers. Currently recognized among America's 100 Best Club Fitters, Marriott Golf Academy℠ will now operate two of the 30 exclusive TaylorMade® Tuned Performance Premier Fitting Centers nationwide.

This partnership will further enhance the dynamic club fitting experience at both Marriott Golf Academy℠ locations, while offering a more complete stable of equipment options for students to ensure they are properly fit with equipment that will help optimize their performance.

Marriott Golf Academy℠ offers a wide range of expert instructional programming for golfers of all skill levels, including 2- and 3-day golf schools, 3-hour full swing & short game sessions, private lessons, on-course instruction, corporate programs, junior programs and a selection of programs and services from the Club Fitter's Workshop™, an important complement to any golf instructional experience. The Club Fitter's Workshop™ at each location is equipped with Trackman®, the most advanced launch monitor, swing analysis technology and software program in the industry, along with the leading putter fitting systems in the marketplace.

"We have the most accomplished master club fitters in the world managing The Club Fitter's Workshop at each location, and the partnership with TaylorMade-adidas Golf will provide them with more resources to enhance the overall experience for students of all ages and abilities," said Bill Nault, Vice President, Marriott Golf. "With today's advanced technology, a custom set of golf clubs will truly help golfers optimize performance, while enhancing their overall enjoyment of the game."

The dynamic club fitting session is designed to assess a golfer's game, calibrate their static measurements and determine the ideal equipment that will enhance their performance. Now designated as a TaylorMade® Tuned Performance Premier Fitting Center, the Club Fitter's Workshop™ at each location will offer even more precise equipment options from the industry's leading equipment manufacturer. While TaylorMade-adidas Golf will have an expanded presence at each facility, other leading equipment brands will also be available at the Club Fitter's Workshop™ to accommodate the unique swing characteristics and preferences of all golfers.

"Marriott Golf Academy facilities are known for providing first-class golf, instruction, and custom club fitting experiences to their patrons," said Brad Holder, TaylorMade Golf's Senior Director of Global Marketing Operations. "We're proud to partner with Marriott Golf Academy and extend that tradition of excellence by bringing the TaylorMade Tuned Performance Premier Fitting Center to two of their marquee facilities."

For more information on TaylorMade® Tuned Performance Premier Fitting Centers at Marriott Golf Academy℠ locations, please visit www.marriottgolfacademy.com or call 855-642-2369.

About Marriott Golf Academy℠
With locations in Orlando, Fla., and Palm Desert, Calif., Marriott Golf Academy combines the world-class service and hospitality of Marriott with expert instructional programming. From low-handicap elite golfers seeking a competitive advantage, to newcomers to the game seeking an introductory program that is matched to their needs, Marriott Golf Academy℠ offers programming for the entire family, at two desirable Marriott Vacation Club destinations. For more information on all programs and packages offered by Marriott Golf Academy℠, golfers should call 855-642-2369, or visit www.marriottgolfacademy.com.

About Marriott Vacation Club
Marriott Vacation Club is a global leader in vacation ownership with over 417,000 Owners, a diverse portfolio of 54 resorts and more than 11,900 timeshare villas throughout the U.S., Caribbean, Europe and Asia. For more information please visit www.marriottvacationclub.com. Follow us on Twitter at www.twitter.com/MarriottVacClub and like us on Facebook at www.facebook.com/marriottvacationclub.

About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.

Contact:
Tara Olivo (tara@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700