Golf News for Thursday, April 17, 2014 | Products

Boccieri Golf expands Secret Grip line with two new putter sizes

SCOTTSDALE, Ariz. -- Boccieri Golf has expanded its award-winning Secret Grip line with the introduction of two new putter grip sizes - Classic and Jumbo - which automatically counter balance putters from any manufacturer for improved stability, consistency and control.

The added weight of the Secret Grip raises the club's balance point and helps players use their larger, more stable muscles. The result is a highly repeatable and reliable stroke. To view a brief video on the product, please visit here.

Points of distinction among the three Secret Grip putter models include:

• Classic ($19.99) - Traditional slim feeling grip (100 grams) style preferred by many Tour players

• Midsize ($24.99) - The original Secret Grip putter model features an oversized design and popular pistol shaping (155 grams)

• Jumbo ($24.99) - Preferred by players seeking a grip with an extra thick feel and hefty counterweight (165 grams)

"More and more Tour players are turning to counter balancing to improve their putting stroke and now everyone can try this technology in a cost effective manor by simply installing a new grip," says Stephen Boccieri, President and CEO of Boccieri Golf. "We've added new sizes and weights to ensure there's a model that will suit absolutely any preference."

Since its introduction in 2013, the putter version of the Secret Grip has been adopted by numerous professional players worldwide. At the highest levels of competition it has been used in victories on the Web.com Tour and top-10 finishes on the PGA Tour, among other achievements.

The only grip that improves a golfer's performance, not just the look of their clubs, Secret Grip significantly minimizes undesirable wrist movement and creates a smooth pendulum stroke. The putter grip line is currently available alongside the full-swing version at Dick's Sporting Goods, Golf Galaxy, PGA TOUR Superstore and www.secretgrip.com.

The Secret Grip is endorsed by the legendary Jack Nicklaus, who relied on counter balanced clubs to capture 73 PGA Tour titles and 18 major championships. He currently appears in promotional material, along with famed teacher Rick Smith, who consistently ranks among the world's top-10 instructors.

Both the putter and full-swing lines have earned outstanding reviews from scores of leading media outlets, including "Top Products from the PGA Show" honors from Golf Digest and GOLF Magazine.

For more information: www.boccierigolf.com, 888.788.8374.

About Boccieri Golf
Founded in 2004 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counter balance principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale in 2012. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on every major professional Tour worldwide. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.

Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm