Golf News for Monday, April 14, 2014 | Marketing

Keswick Hall selects Buffalo Communications for golf public relations

VIENNA, Va. -- Keswick Hall has selected Buffalo Communications - the global sports-lifestyle firm - to spearhead public relations for its new Pete Dye golf course, opening this year at the luxury resort near Charlottesville.

The 600-acre property will debut the new design as a signature amenity to its 48-room inn and club. The layout traverses rolling hills native to Virginia's "Hunt Country," and is easily accessible from the inn. With tees placed strategically by handicap level, the Dye course plays between 5,000 and 7,000 yards and is eminently walkable for members and guests.

"Buffalo Communications and Keswick Hall share a passion for excellence and luxury brand positioning," says Greg Sligh, CEO and Managing Partner of Keswick Hall. "Buffalo's strategic thinking and deep media connections will play a pivotal role in successfully launching the new Pete Dye course."

One of the most influential golf course architects of the modern era, Dye credits include the Ocean Course at Kiawah Island Resort and Harbour Town Golf Links at The Sea Pines Resort, highly-acclaimed sister properties of Keswick Hall. Michigan-based Albanese & Lutkze is overseeing construction management.

The new Keswick Hall course is routed atop the original 1948 Fred Findlay design, renovated by Arnold Palmer in 1992. It is the centerpiece of the prestigious Keswick Club, an active private membership offering full golf, leisure, corporate and non-resident benefits including tennis, swimming, dining, and a year-round social calendar.

"Keswick Hall epitomizes excellence," says Rich Katz, Managing Director of Buffalo Communications. "Taking this next step to re-invent its golf experience will attract new guest types, markets and revenue."

The region is home to Thomas Jefferson's Monticello, the University of Virginia and numerous outdoor pursuits, drawing history buffs, wine lovers, sports enthusiasts and nature seekers year-round. Keswick Hall - at the heart of it all - is an easy drive from Richmond and Washington D.C., and Charlottesville Albemarle (CHO) airport offers direct flights from six cities, including a new American Airlines route from New York City (LGA).

The historic resort, situated amid serene countryside Jefferson described as the "Eden of the United States," is a haven for discerning travelers with its newly refreshed upscale accommodations, spa services, fine dining at Fossett's, and myriad amenities. Highly decorated, Keswick Hall has attained Condé Nast Traveler "gold" status, and is one of Travel + Leisure's 500 "World's Best Hotels."

For more information: www.keswick.com, 434.979.3440.

About Keswick Hall
Set in the historic hunt and wine country of central Virginia, Keswick Hall is a 600-acre boutique resort featuring 48 private guest rooms. The northern wing of the current inn contains historic Villa Crawford, once the Italianesque private estate of the Robert Crawford family built in 1912.

A full complement of amenities and activities are available to guests, including: golf, tennis, three swimming pools, croquet, nature trails, on-site vineyard, garden / historic tours, spa and fine dining. Off-site excursions include wine tasting, Presidential home visits, University of Virginia tours, clay shooting and more.

The property is home to the historic Keswick Club, a members club introduced in 1948 when renowned architect Fred Findlay added its first nine holes of golf. The course expanded to18 holes in the mid-'50s and was renovated in 1992 by Arnold Palmer. In 2013, World Golf Hall of Fame architect Pete Dye was commissioned to create a new golf course over the existing routing.

The country estate is a property of Richmond, Va.-based Riverstone Group under its Historic Hotels of Albemarle division. The company also owns and manages The Sanctuary at Kiawah Island Resort (S.C.), The Sea Pines Resort (S.C.), The Jefferson Hotel (Va.) and The Hermitage Hotel (Tenn.).

About Buffalo Communications
Headquartered outside Washington, D.C., Buffalo has offices in New York, Boston, Miami, Minneapolis, Pinehurst (N.C.) and Phoenix. Through its public relations, branding, marketing-communications and creative work, the firm increases awareness and revenues for golf, sports and lifestyle brands. Buffalo clients include ECCO, LPGA Tour, Club Glove, CHAMP Spikes, Fila Golf, Team Express, Sports Turf Managers Association, World Golf Foundation, PGA National Resort & Spa, Kaua'i Visitors Bureau, and The Sea Pines Resort.

For more information: www.buffalocommunications.com, 703.761.1444.

CONTACT:
Shane Sharp
Buffalo Communications
704.519.8381
ssharp@buffalocommunications.com