Golf News for Monday, April 14, 2014 | Resorts

JW Marriott Camelback Inn Resort & Spa hosts TaylorMade Tuned Performance Studio

SCOTTSDALE, Ariz. -- The JW Marriott Camelback Inn Resort & Spa, home of Camelback Golf Club and the new, award-winning Ambiente golf course, became the first golf facility to host the one-of-a-kind TaylorMade Tuned Performance Studio. From April 9-20, golfers visiting the Southwest's premier 36-hole golf destination can enjoy a tour-caliber club fitting experience, via an innovative mobile golf studio that features a fully appointed club-building workshop complete with state-of-the-art tools, fully-stocked product inventory and expert technicians, all crafted from two 20-foot shipping containers.

Showcased in January at the annual PGA Merchandise Show in Orlando, the TaylorMade Tuned Performance Studio, which is fully outfitted with custom lighting, flooring and digital capabilities, provides a mobile driving range or hitting bay experience, while golfers have the opportunity to demo TaylorMade's newest products and technologies with the expert assistance of a highly trained technician. They can also experience custom club fitting using the new Tuned Performance fitting applications, featuring TaylorMade R&D logic, while watching as their clubs are built onsite by a TaylorMade Technician.

"Golfers want a better demo experience and that's exactly what they'll get at the Tuned Performance Studio," said Brad Holder, Marketing Director at TaylorMade. "After the golfer's product recommendation is validated via the Tuned Performance application, he or she will feel like a Tour pro as their new TaylorMade driver is built to their exact specifications right before their eyes."

"We can't think of a better club fitting service for our golfers here at Camelback Golf Club than to align with the TaylorMade Tuned Performance Studio," said Rob Bartley, Director of Golf, Camelback Golf Club. "On the heels of launching Ambiente, alongside of our popular Padre course and establishing an unbeatable 36-hole golf destination, this new service from TaylorMade is ideal for enhancing the overall golfer experience here at Camelback Golf Club."

The completion of the $10 million Ambiente golf course, which officially opened in January, culminated a seven-year, $70 million Marriott renewal project at Camelback Inn. Spanish for the word "environment," Ambiente, which is designed with a detailed eco-friendly focus, is the first new golf course development project in the Phoenix-Scottsdale and Paradise Valley areas in over five years, and one of a select group of new courses to be built nationwide.

Adding to the lore of Camelback Golf Club, Ambiente is already gaining golf industry-wide acclaim for its distinct design, the challenging, yet enjoyable, experience it presents to golfers of all levels and the overall aesthetic and environmental qualities it brings to the Phoenix-Scottsdale area.

For more information on Camelback Golf Club and the JW Marriott Camelback Inn Resort & Spa, visit www.camelbackinn.com. For more information on the TaylorMade Tuned Performance Studio, visit www.taylormadegolf.com/taylormade-fittingdemo-tmpl/.

About Camelback Inn
Set on 125 acres of Sonoran Desert landscape in affluent Paradise Valley, Camelback Inn embodies the spirit of the Southwest with its peaceful desert setting, private grounds for hiking and meditation and indigenous plant life. The resort features 453 oversized guest rooms and suites, each with a private entrance and garden patio or balcony. The resort also offers 36 holes of championship golf, six tennis courts, the 32,000-square-foot Spa at Camelback Inn, two swimming pools, and seven restaurants and lounges. www.camelbackinn.com

About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 59 JW Marriott hotels in 23 countries; by 2015 the portfolio is expected to encompass 79 properties in 28 countries. www.jwmarriott.com. Click here for Marriott International, Inc. (NYSE:MAR) company information.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2013 sales of over €1.3 billion.

Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700