Golf News for Tuesday, April 8, 2014 | Marketing

Nike Golf unveils new Lunar Control "Play in the Now" ad spot

BEAVERTON, Ore. -- Nike Golf's newest ad puts the spotlight on Nike's lightweight Lunarlon technology and Lunar Control footwear, and the cranky characters who see it simply as "hogwash."

The 60-second spot is the third in Nike's "Play in the Now" campaign, a series of TV spots that takes a humorous but pointed jab at golfers who are afraid to try new technology. Characters take a journey though past eras of footwear technology, longing for the days of clunky saddle oxfords and screw-ins while laughing at the lightweight technology in Nike's Lunar Control shoes.

The ad follows "Play in the Now" films on Nike VRS Covert 2.0 technology and the new line of Nike RZN golf balls featuring Speedlock Core technology. The spot will air on ESPN in the U.S., and will also air in Canada, United Kingdom, Japan and Korea.

Accompanying the main 60-second spot are 15-second vignettes featuring characters who think the only place for Lunarlon technology is the moon.

Nike Lunar Control
Nike's Lunar Control footwear feature's proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive, resulting in a unique combination of comfort and support.

In addition to Lunarlon foam cushioning, the Nike Lunar Control also features Nike Flywire, another proprietary technology, which wraps from the midfoot to the heel for targeted support and lightweight structure.

"The shoe is designed to be in contact with the ground as much as possible and that enables me to push off the ground with more control," says Nike Athlete Paul Casey. "For me, it's always incredible how Nike creates great shoes, and then improves on them in the next generation."

Located at NIKE's World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nike.com/nikegolf. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikeinc.com. For international journalists, please contact Nike Golf's public relations representative in respective countries for information.

Contact:
Gretchen Wilhelm- Nike Golf
503.532.6236
Gretchen.wilhelm@nike.com

Kristen McKenna - Nike Golf
503.532.6581
kristen.mckenna@nike.com