Golf News for Friday, April 4, 2014 | Products

Boccieri Golf's Secret Grip second-place at Valero Texas Open

SCOTTSDALE, Ariz. -- Boccieri Golf announces the putter version of its Secret Grip - which automatically counter balances any putter for improved stability, consistency and control - was used by the runner-up at the Valero Texas Open, whose stellar performance included ranking second in the strokes gained putting category.

Employing the new "Classic" model which weighs 100 grams and has a traditional slim appearance, the player notched his fourth top-10 since switching to the Secret Grip in late January. While adopting counter balancing, he's achieved career-best rankings in several putting categories and leapt to 11th in the 2014 FedExCup standings.

The added weight of the Secret Grip is achieved via a proprietary tungsten weight in the butt-end, combined with a rubber compound 40-percent heavier than standard. These combine to raise the club's balance point and force players to use their larger, more stable muscles. The result is a highly repeatable and reliable stroke.

"For 10 years, we've regularly seen players of all skill levels benefit when they apply counter balancing, helping engage the body's more stable muscles to promote a more consistent stroke," says Stephen Boccieri, President and CEO of Boccieri Golf. "Installing a Secret Grip is an easy and cost-effective way for golfers to instantly improve their games without having to modify their putting stroke."

Since its introduction in 2013, the putter version of the Secret Grip has been adopted by numerous professional players worldwide. The product is available in three sizes - Classic, Midsize and Jumbo. The Midsize ($24.99) weighs 155 grams and features popular pistol shaping, while the Jumbo ($24.99) weighs 165 grams and is preferred by players seeking a grip with an extra thick feel and hefty counterweight.

The only grip that improves a golfer's performance, not just the look of their clubs, Secret Grip significantly minimizes undesirable wrist movement and creates a smooth pendulum stroke. The putter grip line is currently available alongside the full-swing version at Dick's Sporting Goods, Golf Galaxy, PGA TOUR Superstore and www.SecretGrip.com.

Secret Grip is endorsed by the legendary Jack Nicklaus, who relied on counter balanced clubs to capture 73 PGA Tour titles and 18 major championships. He currently appears in promotional material, along with famed teacher Rick Smith, who consistently ranks among the world's top-10 instructors.

Both the putter and full-swing lines have earned outstanding reviews from scores of leading media outlets, including "Top Products from the PGA Show" honors from Golf Digest and GOLF Magazine.

For more information: www.boccierigolf.com, 888.788.8374.

About Boccieri Golf
Founded in 2004 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counter balance principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale in 2012. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on every major professional Tour worldwide. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.

MEDIA CONTACT:
Ian Gilley
Buffalo Communications
703.891.3346
igilley@buffalocommunications.com
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@buffalocomm