Golf News for Monday, April 7, 2014 | Events

24th Annual ING Spring Conference workshops address social media

LAKE MARY, Fla. -- A pair of workshops at the 24th Annual ING Spring Conference will help attendees enhance their Social Media communication skills, based upon their current level of expertise. The conference is scheduled for June 1-4 at Resorts Casino Hotel in Atlantic City.

The non-profit International Network of Golf, the industry's only media-based networking organization, conducts this annual gathering of media and golf companies and leaders. ING is "where the media and golf industry connect."

Anyone in the golf industry and media is invited to join ING and attend the conference. Call 407-328-0500 for details.

Attendees will choose which workshop to attend, based on their current knowledge of Social Media. The interactive Social Media workshops will help individuals learn how to best utilize Social Media in their lives and businesses. Should your company be on social media? What is coming down the pike and what does the future look like? Can social media benefit your company's Google search ranking?

Taylor Trusty, CEO of Blackstone Media in New York, will conduct a workshop for those with intermediate or advanced skills in Social Media. He is a valued speaker with many past engagements, including the Kentucky Press Association Annual Conference, Direct Marketing Association of Long Island, Louisville Chapter of the Kentucky Medical Group Management Association, and the Greater Louisville Inc. He has also conducted Social Media seminars each month for the past three years at Blackstone Media.

Charley Fitzwilliam, co-founder of The Brand Amp marketing agency in Southern California, will lead a workshop for beginners. Fitzwilliam's company amplifies some of the biggest consumer lifestyle, electronics and fitness brands. He leads the agency's digital and social media practice. The Brand Amp's dynamic client roster (TaylorMade adidas-Golf, Qualcomm, VIZIO, Red Bull and Mizuno) has provided his team the ability create innovative social media tactics and campaigns that amplify brands' PR and advertising initiatives.

The two workshops will take place at 11:15 on the first full day of the conference, June 2. It will immediately follow a Golf Marketing Trends seminar conducted by Jon Last, Founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media.

Last will share recent research in his presentation, helping attendees gain a greater understanding of how the utilization of Internet and Social Media Marketing can blend with traditional marketing methods in delivering messages to the golf consumer.

Approximately 150 people will attend the 24th Annual ING Spring Conference in Atlantic City. Resorts Casino Hotel will serve as the official headquarters of the conference, hosting all of the educational sessions and most of the meal and networking elements of the meeting. It was the first casino hotel to open in Atlantic City, back in 1978. It has since undergone a major renovation, including the addition of the spectacular Margaritaville entertainment complex.

Nearly everyone at the conference can benefit from participation in the ING One-On-One Appointment Show, which will be held over two days at this year's conference. It was created to place an emphasis on business relations between the media and golf companies, resorts, destinations and entrepreneurs.

Participating companies set up tabletop displays. Beginning at 8 a.m., private meetings will be held every 20 minutes, for five hours over two days - Monday and Tuesday mornings of the conference.

Another key element of the conference for exhibiting companies is the Demo Lab on Tuesday afternoon. Historic Atlantic City Country Club will host this year's ING Demo Lab, where companies with golf equipment and training aids set up on the range and putting green where attendees try the products first hand. Companies that have verbally committed to participating in the Demo Lab so far include Bridgestone, Freedom Golf Association, RadiusRoll Putters, Personal Golf Fan, Razor Golf, SNAG, and TaylorMade Golf. A total of nearly 20 companies are expected to take part.

Three golf tournaments will be conducted at Seaview Resort and Blue Heron Pines, including the ING WGAT National Qualifier.

The ING Conference is open to everyone in the golf industry and media. For more information, visit or call 407-328-0500.

Mike Jamison