Golf News for Wednesday, April 2, 2014 | Sponsorship

Hyundai now Official Vehicle of Michael Jordan Celebrity Invitational at Shadow Creek

FOUNTAIN VALLEY, Calif. -- Hyundai is expanding its golf relationships by becoming the exclusive automotive sponsor of the 13th Annual Michael Jordan Celebrity Invitational. The annual tournament is one of celebrity golf's most popular events featuring the biggest names in sports and entertainment. This year it will be held April 3-6 at the prestigious Shadow Creek Golf Course in Las Vegas, Nev.

As the official automotive sponsor of the tournament, Hyundai will showcase its all-new 2015 Genesis premium sedan and its Equus flagship sedan. The vehicles will be displayed around the course and players will have a chance to win a Genesis through a hole-in-one opportunity.

"The Michael Jordan Celebrity Invitational is not your typical golf tournament and is a perfect venue to showcase Hyundai's interpretation of luxury among celebrities, athletes and the amateur players," said Steve Shannon, vice president, marketing, Hyundai Motor America. "Golf continues to be an excellent way to connect fans of the sport with our premium vehicles."

The all-new 2015 Genesis premium sedan represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration. This content includes a generous suite of standard safety and convenience features. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Genesis will be built at Hyundai's Ulsan, Korea plant, with U.S. sales beginning in the spring.

In the golf world, Hyundai is the title sponsor of the Hyundai Tournament of Champions, the PGA TOUR's winners-only event held each January in Hawaii. During this year's West Coast Swing, Hyundai was also the official vehicle of the PGA TOUR's Humana Challenge in partnership with the Clinton Foundation and vehicle partner for the Farmers Insurance Open.

Advantage International managed the Michael Jordan Celebrity Invitational sponsorship deal for Hyundai.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling. Please visit our media website at