Golf News for Monday, March 31, 2014 | Business

Bobby Jones apparel brand announces move to Atlanta, Georgia

BORDENTOWN, N.J. -- Bobby Jones, celebrating the iconic brand's 25th anniversary in 2014, announced it will call Atlanta its home by this summer. The company - owned by Waitt Company of Omaha, Neb. - manufactures, markets and distributes elegantly styled men's and women's sportswear, accessories and performance golf equipment. The Bobby Jones headquarters will be located in the heart of Atlanta's prestigious Buckhead district, at the Terminus 100 building on Peachtree Road.

"Arguably, there has been no greater Atlanta sports figure than Bobby Jones, who continues to be revered throughout the city, entire state of Georgia and all around the world," said Andy Bell, president and CEO of Jones Global Sports. "In so many ways, this is where we belong."

"Our brand proudly offers apparel and golf equipment that represents a level of quality, class and luxury that is characteristic of Robert Tyre Jones, Jr.'s legacy," Bell emphasized. "Since Waitt Company acquired our brand last year, we have invested in our business and strengthened our brand, and we are poised for growth nationally and internationally as we come home to Atlanta later this summer."

Bell said the company is committed to carrying on its namesake's tradition of supporting golf and tourism in Atlanta and Georgia. As an example, the company recently agreed to serve as the official apparel provider and presenting sponsor for The Georgia Golf Trail presented by Bobby Jones, a network of the Peach State's finest courses and resorts from Savannah to North Georgia.

"In addition to founding the Augusta National Golf Club and the Masters Tournament, Mr. Jones has a tremendous historical significance to many of Atlanta's legendary golf clubs as well," Bell said. "One such club is the Atlanta Athletic Club, host to the 2014 U.S. Amateur Championship, which was perhaps Mr. Jones' favorite tournament."

Waitt Company Chief Executive Officer Dana Bradford said bringing Bobby Jones to Atlanta was an easy decision to make.

"Atlanta is one of the country's great golf cities and, because of the significant role Bobby Jones played in the popularity of the sport, an obvious selection for relocating the home of Jones Global Sports. We are committed to helping Andy Bell and his team build the company and expand this tremendous brand. We are also committed to, on behalf of the Jones heirs and his many fans, ensuring the brand reflects the character of Bobby Jones, the individual," Bradford said.

"Atlanta is a terrific fit for Jones Global Sports because of the strong corporate climate and quality of life amenities our region has to offer," said Dan Corso, executive director of the Atlanta Sports Council. "Additionally, our residents have a passionate connection to golf through events like the TOUR Championship presented by Coca-Cola and the Greater Gwinnett Championship, and Jones' relocation will resonate strongly."

Anne Laird and Bob Jones IV, two of Mr. Jones' grandchildren who live in Atlanta, released the following statement. "We are very pleased that Jones Global Sports is relocating its headquarters to Atlanta, a city that has always had a special relationship with our grandfather. We are confident that JGS understands our grandfather's legacy and unique place in the history of golf and Atlanta, and will make every effort to protect and enhance that legacy as a new member of the Atlanta business community."

Bell said the company will continue to operate a design/sourcing office in New York City and distribution facility in Pennsylvania.

For a quarter century, Bobby Jones has provided luxury men's and women's sportswear, including polo shirts, button downs, shorts, slacks and sweaters/knits to demanding consumers looking to exude a classy, cool confidence on and off the course. The Bobby Jones brand can be found at the finest golf clubs, resorts and haberdasheries in the world. For more information on the Bobby Jones brand, visit www.bobbyjones.com.

About Bobby Jones
Headquartered in Bordentown, New Jersey, Jones Global Sports, an affiliate of the Waitt Company, manufactures, markets and distributes elegantly styled men's and women's sportswear, accessories and performance golf equipment. Like its namesake, Bobby Jones products are the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course. The Bobby Jones brand has been a mainstay in the golf industry since the 1990's and celebrates its 25th Anniversary in 2014. Bobby Jones is sold in the finest private clubs, resorts and golf courses worldwide. For more information visit www.bobbyjones.com.

Contact:
Jared Kelowitz
864.233.3776, ext. 24
jaredk@jdpr.com