Golf News for Tuesday, March 25, 2014 | Business

ClubCrown by VIVE announces debut of Brand Ambassador Program

NEW YORK CITY -- ClubCrown by VIVE is proud to announce its Brand Ambassador Program. ClubCrown's Brand Ambassadors are a team of individuals who are granted the exclusive franchise in a territory, to promote and independently sell and install ClubCrown's crown graphic technology on golf clubheads.

"Brand Ambassadors are the direct links between our company and the consumer," says Andrew Glaser, Founder and CEO of the company. "They purchase and inventory popular ClubCrown designs, and then offer them to golfers in their respective territories. These are people who love golf, believe in our product, and recognize its long-term growth opportunities. They are also hooked into their local golf scene, being connected to all of the area head pros, store managers, teaching pros, and publishers of local magazines and blogs."

A ClubCrown is an innovative and exciting way to personalize and improve the look and style of any driver, fairway wood or hybrid. Installed on the clubhead's crown, it offers golfers a chance to show their passion or team spirit, at a reasonable price. ClubCrown's technology is unprecedented and fits in seamlessly among the latest and growing trend of golfers personalizing their golf
equipment. ClubCrowns can not be installed by the consumer. When they are installed by a Master Installer, the finished quality is exceptional, and makes the club look as if it was custom-painted by the manufacturer.

ClubCrown Brand Ambassadors become Master Installed through intensive training and education. "When people watch the process of installing our high-tech films on clubheads, it invariably draws a lively and riveted crowd - much like a hot craps table," says Bear Miller, Vice President and Director of the Brand Ambassador program. "This also gets more people to buy. The entire process is a lot of fun."

Brand Ambassadors ideally set up a home base at a local pro shop or driving range, where they can place a product display with catalogs on the front counter. Ambassadors also establish satellite locations at pro shops and off-course shops around the territory, leaving pre-order forms at each location and then fulfill those orders in a timely manner that fits their schedule.

Brand Ambassadors also: support demo days at local courses and driving ranges; developing a large outing business; network into local golf associations; connecting with local media to create inexpensive marketing opportunities; marketing through social media; and pitching local high schools and colleges.

Bear Miller works with new Brand Ambassadors to teach them ClubCrown's best practices to ensure early success. Brand Ambassadors are also given access to our Ambassador Group web page where the community shares experiences.

ClubCrown sets sales incentives and contests that result in free product and awesome prizes for Brand Ambassadors achieving specific sales levels. For more information about the Brand Ambassador program, contact bear.miller@clubcrown.com, 803-467-4240.

About ClubCrown by VIVE
ClubCrowns are a revolutionary crown graphic technology based on 3M high-tech films that are professionally installed on the crowns of drivers, fairway woods and hybrids. The New York-based company has Ship Your Club To Us capabilities where consumers send their clubs to ClubCrown headquarters for installation. In addition, ClubCrown teaches retailers its patented 10-minute installation process. Consumers bring their clubs to ClubCrown's retail partners, to have the product installed. The films are available in hundreds of designs, colors, patterns, universities and logos. ClubCrowns are extremely durable and are highly resistant to bubbles, ripples and peeling. They add roughly one swing weight and are removable. Plus, they conform with USGA rules and conform to the Rules of Golf.

ClubCrown officially launched its product at Roger Dunn Santa Ana in July of 2012. The product is now being rolled out across the U.S. and internationally.

All designs are available at www.ClubCrown.com

For more information contact Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942