Golf News for Monday, March 24, 2014 | Business

Sequoia Golf acquires The Manor Golf and Country Club in Georgia

NEWNAN, Ga. -- Sequoia Golf announced its acquisition of The Manor Golf and Country Club in Alpharetta, Ga., marking the company's fourth North Atlanta private club acquisition in the past six months.

Established in 2006, The Manor features the only Tom Watson-designed golf course in Georgia. The Manor's tennis complex is world-class, featuring 16 outdoor courts (hard surface and clay courts), as well as a temperature-controlled indoor tennis facility with four courts. Additionally, its amenities package includes indoor and outdoor pools with interactive water features for the kids, a modern fitness center and a beautifully appointed 32,000 square foot clubhouse.

The Manor Golf and Country Club will become part of a tightly clustered, premium multi-club membership platform in combination with White Columns Country Club and Atlanta National Golf Club. Connecting The Manor to these two successful clubs creates a unique private club system unmatched nearly anywhere in the country. Members will have access to all three clubs' exceptional courses and amenities, all within a ten mile radius located in one of Atlanta's most affluent suburbs. "The Manor is the perfect fit for our new exclusive North Atlanta membership offering," said Sequoia President and CEO, Joe Guerra. "The club's close proximity to White Columns and Atlanta National combined with its extensive amenities serve to strengthen the competitive position of all three properties and greatly improve the membership value at each location."

Birth of the "Sequoia Club"
While The Manor, White Columns and Atlanta National will maintain their unique identities, the "Sequoia Club" brand will represent the combined membership benefits of all three properties. Sequoia Club members will have unprecedented golf options including Tom Fazio's signature course at White Columns, Pete and PB Dye's masterpiece at Atlanta National, and Tom Watson's majestic layout at The Manor. Fantastic practice facilities, a state-of-the-art golf performance center and access to a top-100 instructor round out the Sequoia Club's incredible golf benefits. Only a handful of private clubs in the world provide this level of golf quality and variety, particularly in a major metropolitan area.

The scope of amenities and programs Sequoia Club members will enjoy is also extraordinary. Together, The Manor, White Columns and Atlanta National offer 30 tennis courts, three pools, two fitness facilities, more than six dining venues and a rustic lodge for entertaining out-of-town guests. The year-round programming schedule will also be unique, with the three clubs working together to carefully plan a calendar of events that is relevant to the entire family.

Capital Improvements
As part of a comprehensive plan to further elevate the quality of The Manor, White Columns and Atlanta National, Sequoia Golf is investing $3.5 million over the next 18 months to upgrade the clubs' courses, amenities and overall aesthetics. "The objective of the project is to modernize the three clubs for the next generation and to create an environment where members and their families can have fun, relax, meet new friends and be proud to entertain guests," stated Guerra.

About Sequoia Golf
Sequoia Golf is a collection of highly successful golf course ownership, management, construction, hospitality, media and IT companies; including Sequoia Golf Holdings, Sequoia Golf Management, Sequoia Greenscapes, Sequoia Hospitality, PlayAway, In Play Media and Short Grass Technology. Sequoia currently owns or operates more than 50 private club, semi-private and resort golf facilities located across the U.S. The portfolio includes 25 private clubs operated under its unique Canongate brand affiliation, the world-class 63-hole Woodlands Country Club located in the award winning master-planned community of The Woodlands, Texas, a collection of four Atlanta-based premium high end clubs under the Sequoia umbrella and a select group of golf properties managed for institutional owners, corporations, private investors and equity memberships.

For more information on Sequoia Golf, visit www.sequoiagolf.com.