Golf News for Monday, March 24, 2014 | Sponsorship

Haus Of Grey signs Tommy Armour III to sponsporship agreement

LOS ALAMITOS, Calif. -- Haus Of Grey, LLC., the holding company to Matte Grey and Heather Grey brands announces its partnership with 2-Time PGA Tour Winner and Champions Tour Professional, Tommy Armour III. The California-based firm, led by Founders Travis Johnson and Kelli Marie Riley, will align Armour with their line of sportswear for use both on and off the golf course.

"It's a privilege to be working with Tommy again, especially as we embark on our 2nd year of business delivering MATTE GREY collections throughout our North American retail base," says Johnson. "There is so much heritage and authenticity within the Armour family that I respect, as well as such a coolness factor in Tommy, that I've always regarded him as one of the best competitors you could ever work with while endorsing your brands to the game of golf. Tommy has been like a mentor to me since the first day I met him in 2005 while I was competing at the PGA Tour Sony Open Monday Qualifier. It truly is an honor to continue working with him now under our new label MATTE GREY."

"The lines of sportswear that we create works so well for those that enjoy an off-course contemporary aesthetic, all the while not sacrificing a single component of performance," says Riley. "The product looks spectacular on Mr. Armour and we are proud to be working with him."

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Haus of Grey is a creative branding firm that specializes in cultivating niche products and brands through the context of authenticity and original design. The first two labels to launch under the Haus of Grey Coöperative is MATTE GREY for men and HEATHER GREY for women.

Kari Willis