Golf News for Wednesday, March 19, 2014 | Products

Boccieri Golf's Secret Grip putter model earns top-four finish

SCOTTSDALE, Ariz. -- Boccieri Golf announces the putter version of its Secret Grip - which automatically counter balances any putter for improved stability, consistency and control - was used by a top-four finisher at the PGA Tour's Valspar Championship.

Earning his third top-10 performance since switching to the Secret Grip in late January, he employs the new "Tour Classic" model. It weighs 100 grams, with a traditional slim appearance and feel. He led the field with 18 birdies and placed fourth in putts per green in regulation on Innisbrook Resort's difficult Copperhead Course in Palm Harbor, FL.

The added weight of the Secret Grip is achieved via a proprietary tungsten weight in the butt-end, combined with a rubber compound 40-percent heavier than standard. These combine to raise the club's balance point and force players to use their larger, more stable muscles. The result is a highly repeatable and reliable stroke.

"We've been touting the benefits of counter weighting for 10 years, which golfers can now try easily and cost-effectively simply by installing a new grip," says Stephen Boccieri, President and CEO of Boccieri Golf. "This popular trend on the PGA Tour benefits players of any skill level, who can improve their putting instantly without modifying their stroke."

Since its introduction in 2013, the putter version of the Secret Grip has been adopted by numerous professional players worldwide and captured its first win on the Web.com Tour last year. Putter models are now available in three sizes - Tour Classic, Midsize and Jumbo. The Tour Classic ($19.99) weighs 100 grams and was designed for a player who prefers a traditional sized grip but wants to experience the benefits of counter balancing. The Midsize ($24.99) weighs 155 grams and features popular pistol shaping, while the Jumbo ($24.99) weighs 165 grams and is preferred by players seeking a grip with an extra thick feel and hefty counterweight.

The only grip that improves a golfer's performance, not just the look of their clubs, Secret Grip significantly minimizes undesirable wrist movement and creates a smooth pendulum stroke. The putter grip line is currently available alongside the full-swing version at Dick's Sporting Goods, Golf Galaxy, PGA TOUR Superstore and www.SecretGrip.com.

Secret Grip is endorsed by the legendary Jack Nicklaus, who relied on counter balanced clubs to capture 73 PGA Tour titles and 18 major championships. He currently appears in promotional material, along with famed teacher Rick Smith, who consistently ranks among the world's top-10 instructors.

Both the putter and full-swing lines have earned outstanding reviews from scores of leading media outlets, including "Top Products from the PGA Show" honors from Golf Digest and GOLF Magazine.

For more information: www.boccierigolf.com, 888.788.8374.

About Boccieri Golf
Founded in 2004 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counter balance principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale in 2012. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on every major professional Tour worldwide. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.

MEDIA CONTACT:
Bill Feidler
Buffalo Communications
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bfeidler@buffalocommunications.com
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