Golf News for Thursday, March 13, 2014 | Business

Myrtle Beach Golf Holiday names Landmark Media Americas for PR work

Myrtle Beach Golf Holiday, the golf marketing cooperative representing more than 100 golf courses, hotels and golf travel companies, has appointed Landmark Media Americas to drive an international public relations campaign designed to raise awareness of the South Carolina destination and attract visitors to the "Golf Capital of the World."

The appointment marks the debut of Landmark Media Americas, the new specialist golf public relations firm based in Ponte Vedra Beach, FL, and sister agency of Landmark Media International, the leading golf communications company headquartered in Europe.

The campaign aims to raise the profile of Myrtle Beach as a year-round golf travel destination for Europeans, targeting golf travelers in the United Kingdom, Scandinavia, Germany and France.

"Spreading the word globally about our wonderful destination in Myrtle Beach is something that we are anxious to expand," said Bill Golden, President of Myrtle Beach Golf Holiday. "As the 'Golf Capital of the World,' it's only natural that we would partner with Landmark Media Americas which, combined with its international operation, has vast experience and success in promoting golf destinations in Europe, the Middle East and Africa. We believe golfers and international travelers will enjoy our endless golf, beaches and Southern hospitality, either for the first time or as return visitors."

Myrtle Beach and the Grand Strand, located over a 60-mile radius in the northeastern coastal region of South Carolina, is a world-class golf destination featuring more than 100 courses, including 13 that have been ranked among America's top 100 public courses in recent years.

Complementing its array of golf offerings from Pawleys Island, SC, to North Carolina's Brunswick County, Myrtle Beach has a diverse range of premier accommodations, restaurants, entertainment and shopping options, as well as some of the most picturesque beaches on the East Coast of the United States.

"With some of the best golf courses in America and a wide variety of attractions and places to stay, more people worldwide need to know about Myrtle Beach," said Bruce Lucker, Managing Partner of Landmark Media Americas. "Our team in Europe has helped establish the reputations of some of the best golf destinations and resorts on the other side of the Atlantic - now we are aiming to put Myrtle Beach on the world golf map and bring passionate golfers and international travelers to a place where they can play golf, enjoy their vacation and relax conveniently in one central location."

Landmark Media Americas, based in Ponte Vedra Beach, FL, is a partnership with Landmark Media International, Europe's leading specialist golf public relations and communications agency. Established in England in 2003, Landmark Media International advises and represents a variety of golf businesses, including European Tour Properties, PGA Catalunya Resort Barcelona, International Golf Travel Market, Costa Brava Tourism, Club Car, Callaway and golf tech companies Golf GameBook and All Square. Landmark Media International is also a partner with Grayling, the world's second largest independent PR firm, in the international PR campaign for The 2014 Ryder Cup.

About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association comprised of 79 championship golf courses and 99 golf package providers in the Myrtle Beach, South Carolina area. Founded in 1967, the organization continues to be the driving force behind the growth of the region's thriving golf market. The originator of the "Stay and Play Package," Golf Holiday provides non-biased information about accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation.

Golf Holiday also hosts seven events and tournaments annually to help foster continued growth of the game. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday also manages the GOLF.com World Amateur Handicap Championship - the world's largest single-site amateur golf tournament, the Palmetto High School Golf Championships, the Veterans Golf Classic and the Myrtle Beach Never Forgets Memorial Golf Outing.

To learn more about Myrtle Beach Golf Holiday, go to golfholiday.com.

To learn more about Landmark Media, go to landmark-media.com.

Media Contacts:
U.S.:
Ward Clayton
(904) 910-7728
ward@landmark-media.com

Liz McCarthy
(904) 910-6388
liz@landmark-media.com

International:
John McKenzie
+44 (0)1780 752790
john@landmark-media.com

Manuela Whittaker
+44 (0)1780 752790
manuela@landmark-media.com