CARLSBAD, Calif. -- adidas Golf, an industry leader in innovation, technology and performance footwear, has announced the release of the pure 360 footwear collection, the next generation of adipure™ footwear. The collection features clean, classic silhouettes, ultra-flexible outsoles and premium materials aimed at allowing the foot and body to move in the way it was naturally meant to from the ground up.
To achieve the perfect combination of comfort and stability in the pure 360, adidas Golf footwear designers utilized our thinnest and softest leather combined with innovative construction technologies, highlighted by poured polyurethane (PU) injected directly into a revolutionary new puremotion® outsole to provide ultimate cushioning and unmatched comfort.
Dustin Johnson, adidas Golf Tour staff professional since 2007, first played the new pure 360 at the Hyundai Tournament of Champions in January, where he praised the footwear's aesthetic appearance and performance attributes.
"Walking as much as we do out on tour definitely takes its toll," said Dustin Johnson, eight-time winner on the PGA TOUR. "Once I started wearing the pure 360, I immediately felt the incredible comfort and feel more refreshed at the end of my round. Not only do they look great, they're the most comfortable shoe I've ever worn."
For unrivaled stability, designers gathered critical tour player feedback and incorporated a newly designed external heel cage paired with a new tour performance last for 360WRAP support in the midfoot and heel. The outsole of the pure 360 features proprietary puremotion™ technology that allows the golfer's foot to move more naturally during play. The totally redesigned thintech® outsole features swing plane traction and a new midfoot cleat to create even more grip and stability.
"Our tour athletes know what they need in their footwear to perform at their highest level," said Masun Denison, Director, Global Product marketing, Footwear at adidas Golf. "We've listened carefully to their feedback and combined it with new material technologies to create a premium shoe that we're confident will resonate with both tour players and amateurs alike."
Available now, pure 360 is available in four colorways: Black / Running White / Samba Blue, Running White / Silver Metallic / Slime, Tan Brown / White / Dark Solar Blue and Running White / Running White / Metallic Silver at an MSRP of $250 USD.
For more information or to view the entire pure360 footwear collection, visit adidasgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over $1.3 billion.
Adidas Golf Global Communications
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