Golf News for Thursday, March 6, 2014 | Business

Mary Beth Lacy named to handle public relations for PowerBilt

PALM DESERT, Calif. -- Mary Beth Lacy announced that her public relations firm, Mary Beth Lacy, Inc., has become the new p.r. representative for Palm Desert-based golf club manufacturer PowerBilt.

For the past 20-plus years, Lacy has had plenty of experience promoting the golf club industry - having represented a variety of high-profile club brands. Her expertise will help maximize PowerBilt's media coverage and consumer awareness, with the goal of building the longtime brand into an even more prominent name in the golf club market.

"PowerBilt's golf division has been around for nearly 100 years, but its marketing and public relations seemed to have slipped off the past few years," says Lacy. "Its latest products are first-rate and fare very well in head-to-head testing with all of the major brands. And its equipment sales are on the rise, too. I'm excited to help take this storied franchise to the next awareness level."

PowerBilt has been making clubs since 1916 -- the same year the PGA of America was founded. The company's clubs have been used over the years to win more than 100 PGA Tour events, including eight Majors. It's part of the Hillerich & Bradsby family, which includes Louisville Slugger and Bionic Gloves. Bearing the company's latest Nitrogen N7 technology, the Air Force One DFX driver is PowerBilt's marquee product for 2014.

"Mary Beth is a seasoned veteran with an outstanding reputation in the golf industry," says Ross Kvinge, President of PowerBilt. "She's a perfect fit for us, and using her incredibly vast network of contacts, will hit the ground running spreading the word about our equipment. I'm very excited to have her on board."

About Mary Beth Lacy, Inc.
Mary Beth Lacy, Inc. is focused exclusively on creating and implementing successful p.r. strategies and first-rate special events for golf industry clients. Led by former Furman University golfer, Mary Beth Lacy, the firm has played an instrumental role in the growth of such industry notables as Adams Golf, Miura Golf, Antigua, Fairway & Greene, Tommy Hilfiger Golf and Sunice. She currently represents several clients, including PowerBilt, Antigua, Club Crown, Full Swing Golf, Devereux, Golf Gapper, Fletcher Sports Brands, Tom Watson and others.

About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.

For more information contact Mary Beth Lacy at:
Phone: (760) 346-6942