Golf News for Tuesday, March 4, 2014 | Products

Boccieri Golf's Secret Grip now available at PGA Tour Superstores

SCOTTSDALE, Ariz. -- Boccieri Golf announces its Jack Nicklaus-endorsed Secret Grip lines - which automatically counter balance any club on the market - are now available at all 19 PGA TOUR Superstore locations nationwide where customers can take advantage of the company's risk free 30 day replacement guarantee.

This bold, never-before-seen promotion puts the Secret Grip to the test by offering a trial period wherein PGA TOUR Superstore customers can return the products if not completely satisfied - and receive a gift card from the retailer for the cost of the grips! The no risk program is the perfect opportunity for players of all skill levels to experience the immense benefits of counter balancing.

Designed to be installed quickly and affordably on every manufacturer's equipment, the Secret Grip's heavier weight (92 grams) raises the club's balance point, promoting greater consistency, ball speed and accuracy.

"Counter balancing has long been utilized by winners on the PGA Tour, because they recognize the immense benefits it has on all areas of the game," says Randy Peitsch, VP of Merchandising for Hard Goods / Services for PGA TOUR Superstores. "Now our customers can utilize the same technology that helped Jack Nicklaus and other legendary golfers achieve their best results."

In addition to the promotion, Boccieri Golf is launching new full-swing Secret Grip models for 2014, including a specially-designed full-cord option, patriotic color updates - red, white, blue - and a mid-size choice for those who prefer the feel of a larger grip.

Recent testing of more than 3,000 players shows 95 percent strongly prefer the Secret Grip over traditional offerings. Beyond independent testing, the grips continue to receive praise from scores of leading media, including "Top Products from the PGA Show" honors from Golf Digest and GOLF Magazine.

"There is no question that the Secret Grip immediately improves performance on any club in the bag, from driver through to the putter," says Stephen Boccieri, President and CEO of Boccieri Golf. "Partnering with PGA TOUR Superstore is a perfect way to get our product into the hands of even more golfers nationwide."

Available alongside the Original Secret Grip is the recently launched putter version ($24.99), which provides players the most cost-effective and simple method for counter balancing their putters. This is a Tour-proven solution to enhancing performance on the green and reducing putts per round.

More than a decade ago, Boccieri Golf popularized counter balancing in putters with its Heavy Putter line. Also available at PGA TOUR Superstore locations, these boast added weight in the head and grip, minimizing undesirable wrist movement and helping players to use their larger more stable muscles for increased consistency and control.

For more information:, 888.788.8374.

About Boccieri Golf
Founded in 2004 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counter balance principals. This unique approach to club design is proven to benefit golfers of all abilities, as strategically placed weight in the butt-end of the shaft produces a higher balance point for smoother, more repeatable swings from driver through putter. Boccieri Golf's Secret Grip, endorsed by Jack Nicklaus, is its latest innovation.

The company opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale in 2012. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on every major professional Tour worldwide. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.